Synopsis
Hungary’s mobile market, like that of its Central European counterparts, has matured with penetration rates surpassing 100%. Services are offered by three mobile network operators, all of which are majority or wholly owned by Western European operators. The increasing importance of the mobile market is highlighted by the fact that mobile voice traffic has surpassed that of fixed-line networks with the gap between the two widening due to increased fixed line to mobile substitution and average mobile voice traffic per subscriber. However, all is not well for the mobile operators, with ARPU levels in decline for some time although the latest data shows the end may be in sight, with falling ARPU levels showing signs of stabilisation. Mobile broadband usage is increasingly coming into focus, with a growing variety of affordable mobile broadband plans coupled with mobile content and applications available via EDGE, UMTS and HSDPA networks. In this report we offer an informative overview of Hungary’s mobile market, covering the major players, services offered, regulations and a wealth of statistics offering an insight into the state of the market.