Synopsis
Hungary’s dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. Mobile penetration is high, providing fewer opportunities for revenue growth through new subscriber additions but enabling MNOs to capitalise on strong consumer demand for mobile data services. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions. This report provides an informative overview of Hungary’s mobile market, covering the major players, voice and data services, regulations and a wealth of statistics offering insight and analysis in the state of the market.
Key developments:
Spectrum auction in the 900MHz band raises HUF43.9 billion; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; T-Mobile Hungary expands HSPA+ network; Tesco, UPC and Lidl join market as MVNOs; smartphones accounting for up to 70% of handset sales; T-Mobile launches Hungary’s first commercial LTE service; mobile subscriber base falls in early 2013; MTRs reduced; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; MPVI Mobile spectrum award nullified; regulator market data to March 2013; telco financial and operating data to Q4 2012; market developments to May 2013.
Companies covered in this report include:
T-Mobile, Telenor, Vodafone Hungary.
