Synopsis
Hungary possesses a dynamic mobile market served by three mobile network operators. Mobile penetration has since reached levels indicative of saturation, with fewer opportunities for revenue growth through new subscriber additions. Revenue growth has since focused on lifting ARPU levels, which have fallen in response to competition and regulatory-mandated tariff reductions. The nascent mobile broadband market is a key growth area in the medium-term, given the currently low penetration levels and increasingly affordability of multimedia capable handsets. This report provides an informative overview of Hungary’s mobile market, covering the major players, voice and data services, regulations and a wealth of statistics offering an insight into the state of the market.
Key developments:
Spectrum auction in the 900MHz band raises HUF43.9 billion; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; T-Mobile Hungary expands HSPA+ network; Tesco and Lidl prepare for mobile services as MVNOs; smartphones expected to account for up to 70% of handset sales in 2012; T-Mobile launches Hungary’s first commercial LTE service; mobile subscriber base falls in early 2012; MTRs reduced from the beginning of 2012; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; regulator market data to April 2012; telco financial and operating data to March 2012; market developments into mid-2012.
Companies covered in this report include:
T-Mobile, Telenor, Vodafone Hungary.
