Synopsis
Hungary possesses a dynamic mobile market served by three mobile network operators. Mobile penetration has since reached levels indicative of saturation, with fewer opportunities for revenue growth through new subscriber additions. Revenue growth has since focused on lifting ARPU levels, which have fallen in response to competition and regulatory-mandated tariff reductions. The nascent mobile broadband market is a key growth area in the medium-term, given the currently low penetration levels and increasingly affordability of multimedia capable handsets. In this report we offer an informative overview of Hungary’s mobile market, covering the major players, services offered, regulations and a wealth of statistics offering an insight into the state of the market.
Key developments:
New spectrum block in the 900MHz band auctioned; telecom tax affecting mobile revenue; M2M sector gaining traction; T-Mobile Hungary expands HSPA+ network; Tesco and Lidl prepare for mobile services as MVNOs; T-Mobile launches Hungary’s first commercial LTE service; mobile subscribers base falls in H1 2011; Telenor Hungary upgrades HSPA+ network; regulator market data to December 2011; operator data to September 2011.
Companies covered in this report include:
T-Mobile, Telenor, Vodafone Hungary.