Hungary - Mobile Market Insights, Statistics and Forecasts

Synopsis

Hungary possesses a dynamic mobile market served by three mobile network operators. Mobile penetration has since reached levels indicative of saturation, with fewer opportunities for revenue growth through new subscriber additions. Revenue growth has since focused on lifting ARPU levels, which have fallen in response to competition and regulatory-mandated tariff reductions. The nascent mobile broadband market is a key growth area in the medium-term, given the currently low penetration levels and increasingly affordability of multimedia capable handsets. In this report we offer an informative overview of Hungary’s mobile market, covering the major players, services offered, regulations and a wealth of statistics offering an insight into the state of the market.

Key developments:

New spectrum block in the 900MHz band auctioned; telecom tax affecting mobile revenue; M2M sector gaining traction; T-Mobile Hungary expands HSPA+ network; Tesco and Lidl prepare for mobile services as MVNOs; T-Mobile launches Hungary’s first commercial LTE service; mobile subscribers base falls in H1 2011; Telenor Hungary upgrades HSPA+ network; regulator market data to December 2011; operator data to September 2011.

Companies covered in this report include:

T-Mobile, Telenor, Vodafone Hungary.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Hungary’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 GSM licences
    • 2.2.2 3G licence awards
    • 2.2.3 900MHz spectrum
    • 2.2.4 Mobile Termination Rates (MTR)
    • 2.2.5 Mobile Number Portability (MNP)
  • 2.3 Mobile technologies
    • 2.3.1 Digital
    • 2.3.2 Third Generation mobile
  • 2.4 Major mobile operators
    • 2.4.1 T-Mobile
    • 2.4.2 Telenor
    • 2.4.3 Vodafone Hungary
    • 2.4.4 Mobile Virtual Network Operators (MVNOs)
  • 2.5 Mobile voice services
    • 2.5.1 Prepaid cards
  • 2.6 Mobile data services
    • 2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • 2.6.2 General Packet Radio Service (GPRS)
    • 2.6.3 Push-to-talk (PTT)
    • 2.6.4 Enhanced Data for GSM Evolution (EDGE)
    • 2.6.5 High Speed Packet Access (HSPA)
    • 2.6.6 Long-term Evolution (LTE)
    • 2.6.7 Mobile TV
  • 2.7 Mobile content and applications
    • 2.7.1 T-Mobile
    • 2.7.2 Vodafone Hungary
    • 2.7.3 Telenor
    • 2.7.4 M-commerce (micropayments)
  • 2.8 Mobile marketing
    • 2.8.1 QR code readers
    • 2.8.2 Vodafone 360
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1998 - 2013
• Table 2 – Mobile voice market share by SIM cards – 2006 - 2011
• Table 3 – T-Mobile subscribers – 2008 - 2011
• Table 4 – T-Mobile financial and operational data – 2004 - 2011
• Table 5 – T-Mobile ARPU – 2004 - 2011
• Table 6 – Telenor subscribers – 2004 - 2011
• Table 7 – Telenor financial data – 2006 - 2011
• Table 8 – Telenor Monthly ARPU – 2006 - 2011
• Table 9 – Telenor Monthly ARPU – 2006 – 2011
• Table 10 – Vodafone subscribers – 2007 - 2011
• Table 11 – Ratio of prepaid to postpaid subscribers – 2007 - 2011
• Table 12 – Total SMS and MMS messages sent – 2002 - 2010

• Chart 1 – Mobile subscribers and penetration rate – 1998 – 2013
• Chart 2 – Telenor financial data – 2006 – 2011

• Exhibit 1 – 2G spectrum awarded