Hungary - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Hungary’s broadcasting market is evolving due to competition and the transition to digital programming. Standard definition and high definition digital TV is available via terrestrial TV, cable TV networks, satellite and broadband TV. Competition has intensified due to an increased number of service providers and the introduction of bundled offerings. This report profiles Hungary’s digital media market, covering market developments as well as the major players in the broadcasting, digital terrestrial TV, broadband TV, cable TV and satellite TV markets.

Key developments:

DTTV available to 95% of population yet ASO completion put off to end-2014; UPC cable dominance following purchase of FiberNet assets; Magyar Telekom launches Interactive Sat TV satellite TV platform; New Media Law causing EC concerns; regulator market data to April 2012; telco financial and operating data to March 2012; market developments into mid-2012.

Companies covered in this report include:

UPC, T-Kabel, FiberNet, Antenna Hungaria, Maygar Televizio, TV2.

Table of Contents

• 1. Synopsis
• 2. Overview of digital media market
• 3. Bundled services
• 4. Regulatory developments 2012
• 5. Free-to-Air (FTA) TV
  • 5.1 Magyar Televizió (MTV)
  • 5.2 TV2
  • 5.3 RTL Klub
• 6. Digital TV (DTV)
  • 6.1 Broadband TV (IPTV)
  • 6.2 Cable TV (CATV)
    • 6.2.1 UPC Hungary
    • 6.2.2 T-Home
    • 6.2.3 Invitel
    • 6.2.4 Antenna Digital
  • 6.3 Satellite-based pay TV developments
  • 6.4 Digital Terrestrial TV (DTTV)
• 7. Related reports

• Table 1 – TV market share per operator – 2009 - 2012
• Table 2 – TV market share by platform – 2009 - 2012
• Table 3 – TV subscribers by reception – 2009 - 2012
• Table 4 – Analogue and digital TV subscribers – 2009 - 2012
• Table 5 – Magyar Telekom IPTV subscribers – 2007 - 2012
• Table 6 – Cable TV homes passed and subscribers – 2002 - 2013
• Table 7 – Cable TV sector investment – 2002 - 2013
• Table 8 – Magyar Telekom cable TV subscribers – 2004 - 2012
• Table 9 – UPC – homes passed – 2003 - 2012
• Table 10 – UPC – Subscribers by service type – 2003 - 2012
• Table 11 – UPC financial data – 2006 - 2009
• Table 12 – T-Home cable TV subscribers – 2007 - 2012
• Table 13 – Satellite subscribers – 2009 - 2012
• Table 14 – T-Home satellite TV subscribers – 2008 - 2012

• Chart 1 – TV market share by platform – 2009 – 2012
• Chart 2 – TV subscribers by reception – 2009 – 2012
• Chart 3 – Analogue and digital TV subscribers – 2009 – 2012
• Chart 4 – UPC – Subscribers by service type – 2003 – 2012