Hungary - Broadband Market Insights, Statistics and Forecasts

Synopsis

Hungary enjoys high internet usage levels, with broadband representing the majority of internet connections. Competition is both infrastructure and regulatory-based, with the latter made viable due to the regulator’s actions to promote competition. DSL and cable are the two most popular broadband platforms. Competition and the demand for bandwidth are pushing the drive for higher speed platforms, such as FttX and EuroDOCSIS 3.0 for existing CATV networks. Catering for the large internet user base are useful online services and applications, fostering the development of an internet society, a trend recognised and encouraged by the government through investment and policy. It is hoped that internet society development will increase productivity and improve the standard of living. In this report we provide an overview of Hungary’s broadband market in 2011, including data, statistics and scenario-based forecasts for fixed broadband penetration from 2010-2013 and 2020.

Key developments:

Average traffic per subscriber falls to 1.09GB in June 2011; FttX subscriber base reaches 240,000 in mid-2011; Maygar Telecom steps up e-health initiatives; regulator’s 2010 market data and market updates to July 2011; operator data to June 2011.

Companies covered in this report include:

UPC Hungary, Maygar Telecom, Hungarotel, GTS Datanet.

Table of Contents

• 1. Synopsis
• 2. Hungary’s emerging internet society
  • 2.1 Legislation
  • 2.2 E-commerce
  • 2.3 E-government
    • 2.3.1 Infrastructure
  • 2.4 E-health
  • 2.5 E-education
• 3. Fixed broadband market
  • 3.1 Overview
  • 3.2 Fixed broadband statistics
  • 3.3 Cable modems
  • 3.4 Asymmetrical Digital Subscriber Line (ADSL)
    • 3.4.1 Fibre-to-the-Home (FttH)
  • 3.5 Wireless broadband
    • 3.5.1 WiFi
  • 3.6 Mobile broadband
• 4. Forecasts
  • 4.1 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
    • 4.1.1 Scenario 1 – higher broadband subscriber growth
    • 4.1.2 Scenario 2 – lower broadband subscriber growth
    • 4.1.3 Notes on scenario forecasts
• 5. Related reports

• Table 1 – Online purchases by individuals – 2005 - 2010
• Table 2 – Electronic sales as percentage of total non-VAT turnover for non-financial sector businesses with 10 or more employees – 2009
• Table 3 – Take up of e-government services by businesses – 2004 - 2010
• Table 4 – Take up of e-government services by individuals – 2004 - 2010
• Table 5 – E-education usage by individuals – 2007 - 2010
• Table 6 – E-education usage by businesses – 2007 - 2010
• Table 7 – Internet users and penetration rates – 1999 - 2011
• Table 8 – Fixed broadband subscribers and penetration rate – 2000 - 2012
• Table 9 – Fixed broadband market share by operator – July 2011
• Table 10 – Cable broadband subscribers – 2006 - 2011
• Table 11 – UPC cable broadband subscribers – 2003 - 2011
• Table 12 – T-Home broadband subscribers – 2004 - 2011
• Table 13 – DSL broadband subscribers – 2007 - 2011
• Table 14 – Magyar Telekom retail ADSL subscribers – 2009 - 2011
• Table 15 – FttX broadband subscribers – 2010 - 2011
• Table 16 – Wireless broadband subscribers – 2006 - 2012
• Table 17 – Mobile broadband subscribers per operator – 2009 - 2011
• Table 18 – Mobile data traffic by operator per operator – 2009 - 2011
• Table 19 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
• Table 20 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

• Chart 1 – Fixed broadband subscribers and penetration rate – 2000 – 2012
• Chart 2 – Mobile broadband subscribers per operator – 2009 – 2011

• Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria