Greece - Digital Media and Broadband Markets - Insights, Statistics and Forecasts

Synopsis

Broadband penetration in Greece is improving following the incumbent’s promotion of services and improving competition based on regulatory mandated network access. Increasing broadband uptake and deployment of faster ADSL2+ networks has in turn supported the launch of broadband services such as broadband TV. Digital TV services are available via IPTV, satellite and Digital Terrestrial TV. An increase in internet usage by the broader population is fostering an internet society, with notable developments in the public administration (e-government) sector. Covering the aforementioned topics, this report offers an insight into Greece’s broadband and broadcasting market, presenting overviews of key technologies and market developments, a range of data, and broadband forecasts to 2020.

Key developments:

Cosmoline’s WiMAX licence withdrawn; economic crisis stalls national FttH project; steady rise in digital satellite subscriber base; OTE’s VDSL launch delayed over regulator concerns for competition; six telcos negotiate for national open access FttB network; IPTV market stuck in doldrums; operator data to June 2011.

Companies covered in this report include:

OTE, On Telecom, ForthNet, Wind Hellas, Hellas Online.

Table of Contents

• 1. Synopsis
• 2. Greece’s emerging internet society
  • 2.1 E-government
    • 2.1.1 Infrastructure
• 3. Fixed broadband market
  • 3.1 Overview
  • 3.2 Asymmetric Digital Subscriber Line (ADSL)
    • 3.2.1 VDSL
  • 3.3 Fibre-to-the-Home (FttH) networks
  • 3.4 Wireless broadband
    • 3.4.1 WiFi
    • 3.4.2 WiMAX
    • 3.4.3 Satellite
  • 3.5 Mobile broadband
• 4. Overview of digital media market
  • 4.1 Digital TV
    • 4.1.1 Satellite-based digital pay TV developments
    • 4.1.2 Digital Terrestrial TV (DTTV)
    • 4.1.3 Broadband TV (IPTV)
  • 4.2 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
    • 4.2.1 Scenario 1 – stronger broadband subscriber growth
    • 4.2.2 Scenario 2 – slower broadband subscriber growth
• 5. Related reports

• Table 1 – Online purchases by individuals – 2005 - 2011
• Table 2 – Electronic sales as percentage of total non-VAT turnover for non-financial sector businesses with 10 or more employees – 2009
• Table 3 – E-education usage by individuals – 2007 - 2010
• Table 4 – E-education usage by businesses – 2009 - 2010
• Table 5 – Uptake of e-government services by businesses – 2004 - 2010
• Table 6 – Uptake of e-government services by individuals – 2004 - 2010
• Table 7 – Internet user penetration – 1999 - 2012
• Table 8 – Fixed broadband subscribers and penetration – 2003 - 2012
• Table 9 – OTE retail and wholesale ADSL subscribers – 2007 - 2009
• Table 10 – ForthNet broadband and LLU subscribers – 2007 - 2011
• Table 11 – Mobile broadband subscribers – 2004 - 2012
• Table 12 – Netmed Hellas pay-TV subscribers – 2009- 2011
• Table 13 – Netmed Hellas pay-TV financial data – 2009- 2011
• Table 14 – OTE IPTV subscribers – 2009- 2011
• Table 15 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
• Table 16 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

• Chart 1 – Fixed broadband subscribers and penetration – 2003 – 2012
• Chart 2 – ForthNet broadband and LLU subscribers – 2007 – 2011