Archived report. This report was archived in June 2004 and has not been updated. The rapid developments of new technologies and their transformation into potential distribution channel for new products and services is making it difficult for organisations to know which one would suit their market position best. There is a lot of hype in the market, driven by those with vested interests in particular developments. This report provides insights into the various channels and assists in making the right decision regarding the selection of the most appropriate channel. The key is aligning the channel with the current business and from there use it to enhance market positions.