Synopsis
Archived report. This report was archived in December 2004 and has not been updated. Although B2C revenues are considerably lower than for B2B, the number of consumer buyers is larger, the value of their individual purchases is much lower. B2C shopping is growing quickly, and the proportion of people who are buying from the Internet is growing, especially with broadband users. This is increasing the profitability of the selling companies, and encouraging them to invest in improved facilities and services. This report provided background, trends and developments and an analysis by Paul.