Global - Reference - Services - Strategies - Pricing

Synopsis

Archived report. This report was archived in 2004 and has not been updated. Although there is no real difference in the costs to provide fixed line services, operators have tried to differentiate their products on price, offering unwanted services and complex packages as a reason for price hikes. The situation is similar for wireless communications. This report examines some of the pricing strategies already in place and being considered, including product and price bundling, balance between usage charges and access charges, billing mobile calls by the second and improved customer service to reduce churn.

Table of Contents

  • 1. Synopsis
  • 2. The complex price plans of a commodity
  • 3. Patterns in price developments
  • 4. Key trends
  • 5. commoditising markets
  • 6. The great telecoms consumer rip-off
  • 7. Innovative packages
    • 7.1 Price bundling
    • 7.2 Product bundling
    • 7.3 Strategic bundling (analysis)
  • 8. Discounting
  • 9. Why pay for minutes if I only use seconds?
  • 10. Churn
    • 10.1 Expensive strategy
    • 10.2 Focus on retaining customers
    • 10.3 Reasons for churn
    • 10.4 Churn reduction strategies
    • 10.5 Benchmarking Study
    • 10.6 Cross selling based on real value
      • 10.6.1 ……not on industry conditions
  • 11. Cramming
  • 12. Uncollectable bills
  • 13. Slamming
  • 14. Related reports
  • Table 1 – Distribution prices of content
  • Table 2 – Bundled service preferences
  • Table 3 – Client reports churn statistics
  • Table 4 – Uncollectable bills in markets with open competition
  • Exhibit 1 – Pricing strategies from carriers and service providers

Focus Report profile

Technologies

Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 11

Status: Archived

Last update: 18 May 2004
View update history

Author: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Ventura Team routinely use BuddeComm reports for mobile and broadband fibre projects we undertake in Europe, Middle East and Africa and Asia. They are just much better value for money compared to the bigger and more expensive reports prepared by other well known telco research houses."

David Brown, Ventura Team

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2014 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera