Global - Reference - Services - Strategies - Marketing

Synopsis

Archived report. This report was archived in 2006 and has not been updated. Despite the falling prices of many telecommunications services, the number of services available is increasing and hence the overall cost to the user. If growth is to be maintained, new business models must be found to provide the new services, but also to keep them affordable. This report discusses strategies for this to be accomplished, including permission based marketing, the absorption of telecom costs into larger commercial e-products, the accent on communication rather than data transfer, and the effective use of broadband.

Table of Contents

  • 1. Synopsis
  • 2. The battle for the consumer
  • 3. New business models required
  • 4. How to make money in the telco business
  • 5. What makes mass products and services successful?
    • 5.1 Simplicity
    • 5.2 Comfort
    • 5.3 Affordable
    • 5.4 Global standards
    • 5.5 Need for marketers
  • 6. E-marketing
  • 7. Users in the driver’s seat
  • 8. Communication not information is king
  • 9. From national monopoly to niche monopoly
  • 10. Target market: top end of consumer market
  • 11. The small business market
  • 12. Change in perception will cause massive changes
  • 13. From market segments to communities
  • 14. Related reports

Focus Report profile

Technologies

Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 11

Status: Archived

Last update: 03 May 2006
View update history

Analyst: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"We wanted to extend our Com World Series of telecoms industry events to the South Pacific region and we were in urgent need of a partner in the region who could assist us with confirming the involvement of governments, telcos and more. Paul Budde and his team executed this perfectly. Paul also provided us with very high quality reports on every aspect of the project, including an amazingly thorough and actionable report on the conference presentations and discussion."

Joe Willcox, Commercial Content Director, Emap Connect, Emap

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2014 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera