Archived report. This report was archived in 2006 and has not been updated. Despite the falling prices of many telecommunications services, the number of services available is increasing and hence the overall cost to the user. If growth is to be maintained, new business models must be found to provide the new services, but also to keep them affordable. This report discusses strategies for this to be accomplished, including permission based marketing, the absorption of telecom costs into larger commercial e-products, the accent on communication rather than data transfer, and the effective use of broadband.