Synopsis
Archived report. This report was archived in 2012 and has not been updated since. Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries. However a number of barriers remain which prevent consumers taking to mobile TV services in sufficient numbers for ‘tipping points’ to be reached. These include a continuing lack of awareness of the mobile TV and video services on offer, and their cost.
Furthermore video based content is to a greater extent being included within various Apps, and charging for video based services separately is thus becoming increasingly difficult. This applies in particular to telcos: while they were the first players to start with mobile portals and walled Internet gardens; they entirely misjudged the business models required to develop their own revenue around these new developments.
This report explores the development of mobile TV at a global level and provides more detailed insight into the large markets of Europe and South Africa. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.
