Global - Mobile - Smartphones, Touchscreen Tablets and Handset Market Insights

Synopsis

Mobile voice services still account for the largest share of mobile revenues, contributing over 70%. The handset market is very competitive and in 2012 some of the smaller handset suppliers are beginning to make a mark in terms of market share as well.

Smart phones continue to be a hot topic for the global mobile industry as sales continue to rise and market share grows to over 25% of overall handset sales.

Touchscreen Tablets have become very popular; with the most widely known being the Apple iPad. In mid 2011 however, the iPad began to feel the impact of the competitive threat from a multitude of tablet devices now on the market and the rising threat of Android.

This report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report also provides information on Touchscreen Tablets including the major devices and Operating System market share.

Latest developments:

Smart phone sales will account for around 30% of the handset market in the next twelve or so months; Nokia is still the largest handset supplier in the world but it has suffered a decline in overall market share; in addition Nokia is battling to maintain its secondary position in global smart phone market share.

Companies mentioned in this report:

Apple iPhone; Nokia; Google Android; other handset market leaders.

Financial information in this report includes:

Global handset sales; global handset revenue; handset supplier market share; Smartphones sales; smartphones operating system market share; Global touchscreen tablet operating system market share; Global touchscreen tablet sales.

Table of Contents

• 1. Synopsis
• 2. Historical handset market growth
• 3. Global mobile handset statistics and forecasts
  • 3.1 Global handset suppliers
• 4. Smartphones leaders
  • 4.1 Other industry observations
    • 4.1.1 AT&T’s failed takeover for T-Mobile USA reveals potential silver lining
    • 4.1.2 Smart phone app for mobile VoIP
    • 4.1.3 FaceTime – the final video comms breakthrough
• 5. Touchscreen tablets
• 6. Other trends and developments
  • 6.1 Affordable smart devices
  • 6.2 China single largest mobile market
  • 6.3 Enviro-friendly handsets
  • 6.4 Multimode devices
  • 6.5 Mid-tier mobile phones to decline
  • 6.6 Phones for developing markets
  • 6.7 Dual number SIMSs
• 7. Safety and security issues
• 8. Related reports

• Table 1 – Worldwide overall mobile handset sales – 2004 - 2013
• Table 2 – Worldwide overall mobile handset sales by quarter – 2009 – Q1 2012
• Table 3 – Mobile handset revenue worldwide – 2009 - 2014
• Table 4 – Mobile handset sales regional market share - 2011
• Table 5 – Handset supplier worldwide market shares – 1999 - 2011
• Table 6 – Worldwide smart phone mobile device sales by quarter – 2009 – Q1 2012
• Table 7 – Worldwide smartphone operating systems by market share – 2007 – 2010; Q3 2011
• Exhibit 6 – Examples of Touchscreen Tablets
• Table 8 – Worldwide touchscreen tablet operating system market share – mid 2010; mid 2011
• Table 9 – Worldwide touchscreen tablet sales – 2010; 2011; 2015

• Exhibit 1 – Billions in revenue from replacements handsets
• Exhibit 2 – Handset prices in decline
• Exhibit 3 – Spotlight on Apple iPhone
• Exhibit 4 – Open Handset Alliance
• Exhibit 5 – Spotlight on Nokia
• Exhibit 7 – Satellite phone