Synopsis
Prepaid plans are being marketed as a way to save money in the economic downturn – and the prepaid market continues to see consumers turn to its services as a way to cut costs. This is fuelling competition in the prepaid market, resulting in an emerging new image for this sector as the differences between prepaid and postpaid service offerings fade. From a broader perspective, the prepaid model is still a huge success worldwide, particularly in the developing markets. This report provides a high-level overview of the key trends and developments in the worldwide mobile prepaid market, supported by broad statistics.