Global - Mobile Media - Mobile TV & Video

Synopsis

For close to a decade the mobile industry has been talking about mobile TV. True, the first technologies used for it were rather crude, but the so-called 2.5G technologies started to show what would be possible – from a technology point of view at least. However, attempts to then link it to TV and try to attract users by offering TV content over a mobile phone has never taken off in any serious way. Mobile video entertainment and communication services however certainly have a bright future –particularly once mobile broadband services allow it to become truly mass market. This report provides analysis of the emerging mobile TV/video media market, including broad global statistics and a brief overview of developments occurring around the world.

Table of Contents

• 1. Synopsis
• 2. Mobile TV is dead – long live mobile video
  • 2.1 Focus on video media, not TV
• 3. Mobile TV standards
  • 3.1 DVB-H for Europe
• 4. Snapshot of mobile TV around the world
• 5. Mobile TV/video published statistics and forecasts
  • 5.1 The broadcaster and the mobile operator
• 6. Related reports

• Table 1 – Comparison of analysts’ mobile TV/video subscriber forecasts – 2009; 2011; 2013
• Table 2 – Worldwide mobile ad spending – 2008; 2013
• Table 3 – Worldwide mobile TV ad spending – 2008; 2013

• Exhibit 1 – First example of video media collaboration
• Exhibit 2 – Mobile TV/Video – Unicast and MBMS
• Exhibit 3 – Confusing Mobile TV Technologies
• Exhibit 4 – Open Mobile Video Coalition
• Exhibit 5 – Mobile TV/Video – emerging across the world