Global - Mobile Media - Content & Services Trends

Synopsis

We have still only realised a small fraction of the potential of mobile content and services. However once proper wireless broadband technologies become available, this market will come into its own. By 2015 mobile (cellular) content could be worth well in excess of $1 trillion. The reality today however is that the economic downturn will most likely dampen growth, particularly for the more luxury-based mobile services. SMS however is expected to continue its growth as it is popular, cheap, reliable and private. This report provides insight into the trends and statistics for the overall mobile content/services industry. It also provides brief information and published statistics on each of the key industry sectors, excluding mobile banking and mobile TV/video, which can be found in separate reports.

Table of Contents

• 1. Synopsis
  
• 2. The mobile content and services market
  
  • 2.1 We are a telecoms industry
    
  • 2.2 Value of mobile data market
    
  • 2.3 Off-deck mobile services: the pitfalls
    
• 3. Key industry segments: statistics and forecasts
  
  • 3.1 Mobile advertising
    
  • 3.2 Mobile adult content
    
  • 3.3 Mobile email
    
  • 3.4 SMS
    
  • 3.5 Mobile gambling and gaming
    
    • 3.5.1 Mobile gambling
      
    • 3.5.2 Mobile gaming
      
  • 3.6 Mobile Internet
    
  • 3.7 Location-based services (LBS)
    
  • 3.8 Mobile music and ringtones
    
  • 3.9 Mobile User Generated Content (UGC)
    
    • 3.9.1 Mobile social networking
      
    • 3.9.2 Personal videos on mobile gaining in popularity
      
• 4. Future predictions
  
• 5. Mobile Digital Rights Management (MDRM)
  
• 6. Related reports
  

• Table 1 – Worldwide mobile data revenue – 2006; 2008; 2013
• Table 2 – Worldwide mobile ad spending – 2008; 2013
• Table 3 – Worldwide mobile TV ad spending – 2008; 2013
• Table 4 – Worldwide mobile adult content and services revenue – 2005 - 2009
• Table 5 – Worldwide text messages sent – 2008 - 2009
• Table 6 – Worldwide wagers spent on mobile gambling – 2007; 2013
• Table 7 – Worldwide mobile gaming revenue – 2004 - 2009; 2013
• Table 8 – Mobile game users – global monthly averages – 2005; 2010
• Table 9 – Mobile Internet users worldwide – 2006; 2008; 2012
• Table 10 – Mobile Internet users in the US – 2007; 2012
• Table 11 – Worldwide Location Based Service (LBS) revenue – 2007; 2013
• Table 12 – Worldwide mobile music revenue – 2006; 2008; 2010; 2012

• Exhibit 1 – Summary of market
• Exhibit 2 - Ranking of key mobile services & content segments
• Exhibit 3 – Definition: off-deck
• Exhibit 4 – Mobile adult service example: Cherrysauce
• Exhibit 5 – Key m-gambling market segments
• Exhibit 6 – Most popular mobile Internet activities
• Exhibit 7 – Mobile UGC service example: Moko