Global - Mobile Data - Overview & Analysis

Synopsis

Cellular mobile networks have been built for voice services and even more importantly have been finetuned over the years for efficient and effective voice transmission. While both 2G and 3G allow, in principle, for a large range of mobile data services, these networks can never be optimised for that. Voice will remain the killer application for mobile with some data services included as support services and niche market services. New mass market initiatives such as the Nokia Music Store and the iPhone will require more affordable wireless personal broadband (4G) connections. This report includes an overview and analysis of developments in the mobile data industry, including brief case studies on four key innovations. It also provides statistics on the value of the mobile data sector, mobile data ARPU and an initial comparison of mobile broadband subscription costs.

Table of Contents

• 1. Synopsis
  
• 2. Introduction
  
  • 2.1 Mobile content & services (separate report)
    
• 3. 4G developments
  
• 4. Mobile broadband/data growth
  
  • 4.1 Value of mobile data market
    
  • 4.2 Mobile broadband user statistics
    
  • 4.3 Mobile broadband subscription costs
    
• 5. Brief case studies of recent innovations
  
  • 5.1 Apple: iPhone
    
    • 5.1.1 More cracks appearing in mobile market
      
  • 5.2 Google: Android
    
  • 5.3 RIM: BlackBerry
    
  • 5.4 Nokia: Music Store
    
    • 5.4.1 Nokia needs to regain leadership in innovation
      
• 6. Industry developments
  
  • 6.1 Off deck services set to increase
    
  • 6.2 Mobile data card market quadrupling
    
  • 6.3 Mobile triple and quadruple play
    
  • 6.4 Femtocells
    
  • 6.5 Mobile handsets: integral to industry
    
  • 6.6 Mobile operators under threat
    
    • 6.6.1 Manufacturers supporting bypass solutions
      
    • 6.6.2 Apple and Google – also hijacking the mobile operators
      
  • 6.7 Mobile marketing remains a furphy
    
  • 6.8 Content providers giving up hope
    
• 7. Related reports
  

• Table 1 – Worldwide mobile data revenue – 2006; 2008; 2013
• Table 2 – Mobile data as a % of mobile revenues – leading developed countries – 2008
• Table 3 – Proportion of mobile broadband users by device – 2008
• Table 4 – Monthly mobile broadband contract costs – Eastern Europe; Asia Pacific; Africa; Americas – 2007

• Exhibit 1 – Definition: Personal Wireless Broadband
• Exhibit 2 - Ranking of key mobile services & content segments
• Exhibit 3 - Definition: off-deck
• Exhibit 4 – Why mobile marketing won’t work