Global - Mobile Data - Messaging Services Insights

Synopsis

The popularity of mobile messaging services continues to grow on the back of the introduction of capped data changes, smart phones and bundled services. The one area of note in decline is the PSMS market, which is feeling the impact of users now enjoying the freedom of choosing their own content using smart phones. This development was foreshadowed by BuddeComm during most of the 2000s. Despite this setback, the world’s unstoppable need to communicate in increasingly inventive ways means the messaging industry as a whole continues to have a bright future ahead. This report provides a global overview of the email, SMS, Instant Messaging (fixed and mobile), Multimedia Messaging Service and Unified Communication sectors, including broad statistics, where available.

Latest developments:

We will now begin to also see an increase in the popularity of MMS and MIM, driven by the increased usage of mobile broadband services around the world; the messaging industry generates hundreds of billions in revenue each year, with SMS/PSMS accounting for the majority; around 7 trillion text messages will be sent in 2011; Incorporating smart phones, tablets and video conferencing into Unified Communications is a growth area.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Short Messaging Service (SMS)
  • 3.1 Premium SMS (PSMS)
• 4. Interesting examples of SMS applications
  • 4.1.1 Subway sandwich ordering and promotions
  • 4.1.2 SMS based e-health service
  • 4.1.3 SMS a weapon against counterfeiting
  • 4.1.4 SMS translation services
  • 4.2 Permission-based SMS
• 5. Machine-to-Machine (M2M)
  • 5.1 Embedded mobile M2M modem market
• 6. Mobile Instant Messaging (MIM)
  • 6.1 IM in enterprise
• 7. Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
  • 7.1 MMS in Korea and Japan
• 8. Unified Communications (UC)
  • 8.1 Market overview
  • 8.2 A new dawn for UC
• 9. Email/mobile email
• 10. Unstructured Supplementary Service Data (USSD)
  • 10.1 Store-and-forward messaging services
  • 10.2 Early providers
  • 10.3 USSD analysis
• 11. Related reports

• Table 1 – Worldwide messaging industry revenue by key segment – 2010
• Table 2 – Worldwide text messages sent – 2010; 2011
• Table 3 - MMS global revenue – 2009; 2010
• Table 4 – Number of email users worldwide – 2009; 2011
• Table 5 – Number of emails sent each day worldwide – 2007; 2009; 2011; 2013

• Exhibit 1 – A brief history - SMS
• Exhibit 2 – Definition: Premium SMS
• Exhibit 3 – Sybase 365
• Exhibit 4 –Verizon looks toward M2M and smart grids
• Exhibit 5 – MMS for criminal surveillance
• Exhibit 6 – Microsoft and HP – developing a Unified Communications platform
• Exhibit 7 – Key benefits of USSD