Global - Mobile Data - Messaging Services Insights

Synopsis

The popularity of mobile messaging services has remained strong on the back of the introduction of capped data changes, smart phones and bundled services. However other forms of messaging beyond text are gaining ground, particularly free messaging services offered by social networks and MMS and MIM. The world’s unstoppable need to communicate in increasingly inventive ways means the messaging industry as a whole continues to have a bright future ahead. This report provides a global overview of the email, SMS, Instant Messaging (fixed and mobile), Multimedia Messaging Services and Unified Communication sectors, including broad statistics, where available.

Latest developments:

We are seeing an increase in the popularity of MMS and MIM, driven by the increased usage of mobile broadband services around the world; the messaging industry generates hundreds of billions in revenue each year, with SMS/PSMS accounting for the majority; Incorporating smart phones, tablets and video conferencing into Unified Communications is a growth area; Social messaging is also gaining popularity.

Table of Contents

• 1. Synopsis
• 2. Introduction
  • 2.1 The declining SMS market
• 3. Short Messaging Service (SMS)
  • 3.1 Premium SMS (PSMS)
• 4. Interesting examples of SMS applications
  • 4.1.1 Subway sandwich ordering and promotions
  • 4.1.2 SMS based e-health service
  • 4.1.3 SMS a weapon against counterfeiting
  • 4.2 Permission-based SMS
• 5. Mobile Instant Messaging (MIM)
• 6. Multimedia Messaging Service (MMS)
• 7. Unified Communications (UC)
  • 7.1 Market overview
  • 7.2 IM in enterprise combined with UC
  • 7.3 A new dawn for UC
• 8. Email/mobile email
• 9. Machine-to-Machine (M2M)
  • 9.1 Machine-to-machine communications (M2M)
  • 9.2 Connected devices
• 10. Unstructured Supplementary Service Data (USSD)
  • 10.1 Store-and-forward messaging services
  • 10.2 Early providers
  • 10.3 USSD analysis
• 11. Related reports

• Table 1 – Worldwide messaging revenue – 2010 - 2015
• Table 2 – Worldwide messaging industry revenue by key segment – 2012
• Table 3 – Worldwide text messages sent – 2010; 2012
• Table 4 - MMS global revenue – 2009 - 2012
• Table 5 – Worldwide number of email users – 2009; 2011
• Table 6 – Number of emails sent each day worldwide – 2007; 2009; 2011; 2013
• Table 7 – Worldwide connected devices

• Chart 1 –Worldwide market share of M2M connections – 2011; 2020

• Exhibit 1 – A brief history - SMS
• Exhibit 2 – Definition: Premium SMS
• Exhibit 3 – Sybase 365
• Exhibit 4 – MMS for criminal surveillance
• Exhibit 5 – Microsoft and HP – developing a Unified Communications platform
• Exhibit 6 – Key benefits of USSD