Global - Mobile Broadband and Mobile Apps Insights

Synopsis

The global mobile broadband industry has become an incredible spectacle to observe, from the many competitors vying for position; the amazing apps streaming into the market; the introduction of new devices and a looming spectrum and infrastructure crunch – we finally have a mobile broadband sector worth talking about.

It was not long ago that BuddeComm was still lamenting the fact that mobile broadband revenues (excluding SMS) generated no more than 3-5% of mobile industry revenues. However with the introduction of new hardware that included iPhones and Android smartphones combined with capped data charges – we can finally see the revenues generated increasing as uptake grows.

The following report includes recent industry insights and statistics on the global mobile broadband sector. The report includes information on the leading early adopting countries in this sector as well as some recent case studies on developments in the USA and parts of Africa.

It provides information on the key issues and trends impacting upon the mobile broadband sector as well as an overview of the key competing technologies. It explores the dynamic mobile apps sector and identifies the leading apps and competitors. It also provides a global overview on the development of mobile TV/video. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

Capped data packages led to consumers having more confidence in downloading and trialling mobile apps; smart phones also ignited interest in using mobile data services; similar to fixed online trends, social networking is also one of the fastest growing mobile broadband activities.

Companies mentioned in this report:

NTT DoCoMo; Leading App stores.

1. Synopsis
2. Market summary
3. Mobile broadband insights
- 3.1 Mobile broadband: killer app for FttH
- 3.2 Spectrum issue – more to it than meets the eye
4. Mobile apps insights
5. Interesting wireless broadband start-up examples
6. Mobile TV/video comms
- 6.1 Mobile TV market insights
- 6.2 Mobile TV is dead – long live mobile video
- 6.3 Focus on video media, not TV
- 6.4 Recent mobile TV developments
  - 6.4.1 Poland - Mobile TV secures interest from broadcaster Cyfrowy Polsat
  - 6.4.2 FaceTime and Google Talk leading mobile video comms
  - 6.4.3 Brazil targets 4G for World Cup and Olympics
7. Brief case studies
- 7.1 USA – LTE developments supported by investment and spectrum policies
- 7.2 3G licences and more international fibre bandwidth set to boost Gabon’s broadband market in 2012
- 7.3 More than 80% of the broadband market is mobile in Morocco
8. Early adopters: Japan and South Korea
9. Japan
- 9.1 Prepaid cards
- 9.2 SMS
- 9.3 Wi-Fi
- 9.4 Mobile Internet
  - 9.4.1 NTT DoCoMo’s i-mode
10. South Korea
- 10.1 Wireless internet - background
  - 10.1.1 Wireless Internet Platform for Interoperability (WIPI)
- 10.2 Wireless Internet NIDA survey 2010
  - 10.2.1 Wireless internet usage rate
  - 10.2.2 Wireless internet usage rate by service type
  - 10.2.3 Wireless internet usage rate by gender
  - 10.2.4 Wireless internet usage rate by age
  - 10.2.5 Purpose of using Mobile Phone Internet
  - 10.2.6 Wireless internet device usage - 2010
  - 10.2.7 Smartphone usage rate
  - 10.2.8 Expenses on mobile phone wireless internet
11. Technology insights
- 11.1 HSPA
- 11.2 LTE
- 11.3 WiMAX
- 11.4 IMS
- 11.5 Short range wireless insights
  - 11.5.1 Wi-Fi
  - 11.5.2 Bluetooth
  - 11.5.3 Ultra-Wideband (UWB)
12. Related reports

Table 1 – Worldwide mobile services revenue – 2008; 2010; 2012
Table 2 – Global - key app store competitors
Table 3 – Worldwide mobile TV subscribers
Table 4 – Prepaid mobile subscribers – December 2010
Table 5 – Japan - mobile Internet subscribers, services and technology by provider – August 2011
Table 6 – Japan - mobile Internet subscribers by providers – 2004 - 2010
Table 7 – Japan - mobile Internet subscribers – 2000 – 2011
Table 8 – Wireless internet subscribers by service provider – June 2008
Table 9 – Wireless internet subscribers by service provider – December 2010
Table 10 – SK Telecom wireless internet ARPU by service type – 2005 - 2009
Table 11 – South Korea - purpose of using mobile phone wireless internet – 2009 - 2010
Table 12 – South Korea - wireless internet device usage - 2010
Table 13 – Worldwide HSPA subscribers – 2010; 2013
Table 14 – Worldwide LTE subscriber forecast – 2013 - 2015
Table 15 – Worldwide LTE growth – October 2010; January 2011; July 2011; January 2012
Table 16 – Worldwide WiMAX subscribers – 2011 – 2015
Table 17 – Number of Wi-Fi mobile handset shipments worldwide – 2009 – 2010; 2015
Table 18 – Number of public Wi-Fi hotspots – top 10 countries worldwide – mid-2009; early 2011

Chart 1 – Worldwide mobile TV subscribers annual change – 2009 - 2014
Chart 2 – South Korea - trends in wireless internet usage rate – 2002 - 2010
Chart 3 – Worldwide LTE Network Commitment and Commercial Networks – Oct 2010 – Jan 2012