Global - Mobile Broadband - Location Based Services Insights

Synopsis

Despite the hype regarding this technology since around the year 2000; we have only recently begun to see applications for this technology become available to mass audiences. This is thanks to services like FourSquare and Facebook Places offering users the ability to ‘check-in’. The future of mobile Location Based Services will continue to emerge as handsets with smarter capabilities, new apps and user interfaces continue to permeate the market. This technology will also be included in the broader concept of The Internet of Things.

This report provides a broad global overview of trends and developments in the mobile location based services industry, including a brief overview of GPS.

Latest developments:

Mobile location based services are now becoming more mainstream; location based technology will be a key element in the emerging Internet of Things (IoT) environment.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Mobile Location Based Services (MLBS)
  • 3.1 MLBS market overview
  • 3.2 Mobile Location Based Gaming
  • 3.3 Mobile Location Based Advertising (MLBA)
  • 3.4 Vehicle tracking
  • 3.5 People tracking
  • 3.6 Geotagging
• 4. GPS
• 5. The Internet of Things – Behavioural Attitudinal Geolocation
• 6. Related reports

• Table 1 – Location based service users – Foursquare; Facebook; MyGamma; Gowalla – early 2011
• Table 2 – Worldwide MLBS subscribers – 2008 – 2014
• Table 3 – Worldwide MLBS revenue – 2007; 2009; 2015
• Table 4 – Regional MLBS revenue – 2009

• Exhibit 1 – Examples of Location Based Systems (LBS) applications by market division
• Exhibit 2 – Gypsii and Twitter tie-up to launch Tweetsii
• Exhibit 3 – Definition of Geotagging/Geocoding
• Exhibit 4 – GPS applications and industry use