Global - Mobile Broadband - Key Trends, Products & Services

Synopsis

The mobile broadband market is gaining momentum and the key reason for this growth is the fact that due to competition and a saturated mobile voice market, the operators have been forced to offer very competitive capped data packages. Non-SMS mobile data is now growing due to both the emergence of smart phones and better wireless broadband technologies (HSPA; WiMAX; LTE). While on-deck mobile data usage remains strong, off-deck usage to both mobile specific Internet sites and regular sites is also growing rapidly. This report provides a valuable overview of the global mobile broadband market, including key trends, information on the competing technologies and broad statistics for the key industry products and services segments, where available.

Table of Contents

• 1. Synopsis
  
• 2. Introduction
  
  • 2.1 Mobile’s need for fibre
    
  • 2.2 Spectrum issue – more to it than meets the eye
    
  • 2.3 Mobile operators and the broadband boom
    
• 3. Wireless broadband - 4G developments
  
  • 3.1 HSPA
    
  • 3.2 LTE
    
  • 3.3 WiMAX
    
• 4. Brief case studies of important handset innovations
  
  • 4.1 Apple: iPhone
    
  • 4.2 Google: Android and Nexus One
    
  • 4.3 RIM: BlackBerry
    
  • 4.4 Off deck services set to increase
    
• 5. Mobile broadband/data growth
  
  • 5.1 Value of mobile data market
    
    • 5.1.1 Apps market outwits the mobile carriers portal market
      
  • 5.2 Mobile broadband subscription costs
    
• 6. Key mobile media industry segments: statistics and forecasts
  
  • 6.1 SMS
    
    • 6.1.1 Premium Rate SMS (PSMS)
      
  • 6.2 Mobile email
    
  • 6.3 Mobile music and ringtones
    
  • 6.4 Mobile User Generated Content (UGC)
    
    • 6.5 Mobile gambling and gaming
      
      • 6.5.1 Mobile gambling
        
      • 6.5.2 Mobile gaming
        
    • 6.6 Mobile adult content
      
    • 6.7 Mobile location-based services (MLBS)
      
      • 6.7.1 Overview
        
      • 6.7.2 LBS market statistics
        
      • 6.7.3 GPS
        
      • 6.7.4 Geotagging
        
    • 6.8 Mobile TV/Video
      
    • 6.9 Mobile Internet
      
    • 7. Overview of other mobile data sectors
      
      • 7.1 Telemetry
        
      • 7.2 RFID
        
      • 7.3 Near Field Communications (NFC)
        
    • 8. Mobile advertising
      
      • 8.1 Overview
        
      • 8.2 Mobile advertising spending statistics
        
    • 9. Related reports
      
    • Table 1 – Worldwide 3G and 3.5G subscribers – 2004 - Q1 2010
    • Table 2 – Worldwide LTE subscribers - 2013 - 2015
    • Table 3 – Worldwide WiMAX subscribers – Mid 2007; Mid 2008; Early 2010
    • Table 4 - Apple versus Nokia – handset division operating profit – Q3 2009
    • Table 5 – Global Blackberry shipments – 2008; 2009; 2010
    • Table 6 – Worldwide mobile data revenue – 2006; 2008; 2009
    • Table 7 – Mobile data mobile ARPU – selected carriers – Q1 2008; Q1 2009
    • Table 8 – Monthly mobile broadband contract costs – Eastern Europe; Asia Pacific; Africa; Americas – 2007
    • Table 9 – Worldwide text messages sent – 2008 - 2010
    • Table 10 – Worldwide mobile music revenue – 2009; 2013
    • Table 11 – Worldwide market share of mobile social network users – 2009; 2010; 2013
    • Table 12 – Worldwide wagers spent on mobile gambling – 2007; 2009; 2013
    • Table 13 – Worldwide mobile gaming revenue – 2004 - 2009; 2014
    • Table 14 – Worldwide mobile adult content and services revenue – 2005 - 2009
    • Table 15 – Worldwide Mobile Location Based Service (LBS) revenue – 2007; 2009; 2014
    • Table 16 – Worldwide mobile Internet users – 2006; 2009; 2013
    • Table 17 – Worldwide mobile ad spending – 2009; 2010; 2013
    • Exhibit 1 – Definition: Personal Wireless Broadband
    • Exhibit 2 – Definition: off-deck
    • Exhibit 3 –Key mobile broadband services & product segments
    • Exhibit 4 – Facebook becoming mobile social networking leader
    • Exhibit 5 – Mobile UGC service example: MOKO.mobi
    • Exhibit 6 – Mobile Digital Rights Management (MDRM)
    • Exhibit 7 – Mobile adult service example: Cherrysauce
    • Exhibit 8 – Location Based Systems (LBS) applications by market division
    • Exhibit 9 – Gypsii and Twitter tie-up to launch Tweetsii
    • Exhibit 10 – Global Positioning System (GPS) applications and industry use
    • Exhibit 11 – Definition of Geotagging/Geocoding
    • Exhibit 12 – Examples of telemetry applications
    • Exhibit 13 – RFID and NFC transport applications
    • Exhibit 14 – Definition: Near Field Communications (NFC)
    • Exhibit 15 – Examples of NFC applications
    • Exhibit 16 – Examples of other mobile advertising models