Global - Messaging Services - SMS, IM, UC, MMS & Email

Synopsis

While SMS remains a major growth area for mobile operators in terms of traffic volumes, even in 2009; it is thought that revenues may feel the impact of market saturation and competitiveness. Other messaging services such as MMS, IM and UC are expected to grow and generate new revenues to fill some if this gap, however the current economic environment may curb this growth in the short term as enterprises reign in spending on telephony products. This report provides an overview of the email, SMS, Instant Messaging (fixed and mobile), Multimedia Messaging Service and Unified Communication sectors. Brief statistics and forecasts are also included where available.

Table of Contents

• 1. Synopsis
  
• 2. Short Messaging Service (SMS)
  
  • 2.1 SMS statistics
    
  • 2.2 Premium SMS (PSMS)
    
  • 2.3 SMS translation services
    
  • 2.4 SMS pornography on the way out
    
  • 2.5 Permission-based SMS
    
• 3. Mobile Instant Messaging (MIM)
  
  • 3.1 IM in enterprise
    
• 4. Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
  
  • 4.1 MMS in Korea and Japan
    
  • 4.2 MMS for criminal surveillance
    
• 5. Unified Communications (UC)
  
  • 5.1 Market overview
    
  • 5.2 Economic issues driving UC
    
  • 5.3 A new dawn for UC - analysis
    
• 6. Email/Mobile email
  
• 7. Unstructured Supplementary Service Data (USSD)
  
  • 7.1 Store-and-forward messaging services
    
  • 7.2 Early providers
    
  • 7.3 USSD analysis
    
• 8. Related reports
  

• Table 1 – Estimated number of SMS text messages sent worldwide – 2006 - 2009
• Table 2 – Worldwide unified communication products and service market value – 2007; 2012
• Table 3 – Number of email users worldwide – 2008; 2011
• Table 4 – Number of emails sent each day worldwide – 2007; 2011

• Exhibit 1 – Definition: Premium SMS
• Exhibit 2 – Sybase 365
• Exhibit 3 – Key benefits of USSD