Global - Internet - Residential and Business Markets (Research discontinued)

Synopsis

Contrary to conventional wisdom, there are strong indications that business use of the Internet is still considerably greater than residential use. This report describes both business and residential usage, giving statistics, demographics and marketing trends. Possible new uses for the Internet that might increase its use are discussed. One of these emerging uses for the Internet is business to employee systems, which are described.

Table of Contents

• 1. Synopsis
• 2. User statistics
  • 2.1 Growth of the Internet
  • 2.2 Less residential use than we were told
  • 2.3 Residential demographics
  • 2.4 Usage patterns late 2000
    • 2.4.1 Media Metrix
    • 2.4.2 PriceWaterhouseCoopers
  • 2.5 Residential users, 2002
  • 2.6 Kids and teenage markets
    • 2.6.1 Survey late 1999
    • 2.6.2 Survey early 2001
  • 2.7 Seniors market
• 3. Business market
  • 3.1 Introduction
  • 3.2 SME market statistics
  • 3.3 Senior executives and the Internet
• 4. Business to employees (B2E) systems
  • 4.1 Employee relations using the Internet
  • 4.2 B2E applications and benefits
  • Table 1 – Online penetration in households – 1996-2000
  • Table 2 – Information sources of Internet users
  • Table 3 – Time spent online at home in top 10 countries – 2001
  • Table 4 – Internet bandwidth and business users by industry sector – 2000