Synopsis
After several decades of failure, telcos are trying again to introduce ‘value-added’ services driven by the Internet. However, they are not seen as the best companies to develop these services because the management needs for a telco are very different from those of a service company. Despite the recent moves by telcos to vertically integrate into content and services, the traditional content companies will continue to dominate those areas. In this report, Paul discusses this interaction between the technical and the marketing arms of the industry, and where it should head in the future.
