Complete our one minute customer care survey

Global - E-Commerce - Revenue and Marketing Trends (Archived)

Synopsis

Online purchasing is still a small percentage of most people’s Internet usage, well behind e-mail, entertainment and information services. Of companies that sell online, most are not yet making a profit, but the situation is improving. Those that have become profitable have done so through an emphasis on customer service and effective marketing models, rather than fancy technologies and products. This report discusses the need for customer service, and other factors affecting the success of online trading. By 2003, the total size of e-commerce had already crossed the US$2 trillion barrier. This report was archived in 2003, with subsequent updates being included in the Global – E-Commerce – Overview and Analysis report.

Table of Contents

  • 1. Synopsis
  • 2. Revenue and forecasts
    • 2.1 The market in 2003
    • 2.2 Measuring the Information Economy 2002
    • 2.3 Profitability on the increase
    • 2.4 E-commerce nearly doubled in 2000
    • 2.5 Forrester predicts hypergrowth
    • 2.6 B2B will be the key driver
    • 2.7 Trends from IDC
  • 3. Marketing trends
    • 3.1 Real time personalisation
    • 3.2 Marketing strategy
    • 3.3 Shift in customer behaviour
    • 3.4 Market segmentation
  • 4. Customer service
    • 4.1 Survey from Arthur Andersen
    • 4.2 Survey from Yankee Group
    • 4.3 Abandoned shopping carts
    • Table 1 – Shift in information gathering

Focus Report profile

Technologies

Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 7

Status: Archived

Last update: 21 May 2003
View update history

Author: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Paul is a rare find in a fast paced world of technology and communications. His research and comments are well founded and well respected in Australia and around the world. I have always gained something new from our discussions about my own industries as well as others. Paul is a wealth of knowledge and can only inspire people with his enthusiasm."

Julian Carter, Founder & Strategic Advisor at Mosi Seven. Director at Monster Logic Group Pty Ltd

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2014 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera