Archived report. This report was archived in April 2007 and has not been updated since. The business model to deliver the new integrated products that are the result of industry changes and convergence, is known as the triple play model. Triple play is where voice, video and data applications are all delivered over one single access subscription. Developments such as these will mean a lot of companies will need to be re-constructed before they can realign themselves with the new trends. This report includes Paul Budde’s analysis of triple play’s impact in relation to the various sectors of the market, including the infrastructure, content and appliances sectors. The report also summarises a 2005/2006 market study conducted by the OECD, which provided useful information on infrastructure, network access and regulatory issues to consider.