Archived report: This report was archived March 2006. The convergence of telecommunications, broadcasting, IT and consumer electronic markets was offering unprecedented opportunities for those organisations who understood these developments and were able to analyse what will work for them. However, it was obvious that those new opportunities required new business models. New media developments were driven by technology companies that have a vested interest in maintaining their own ‘old’ structure. The lack of change towards new business models was one of the major stumble blocks in the development of a new economic viable market structures.