This report was archived in March 2006. The arrival of convergence whereby the user focus will move toward applications will require a change in business strategies. Those organisation playing in the New Media Market will have to shed their predominantly techno driven approach toward business into a far more marketing driven direction. The market will move from supply driven to demand driven and those with the best marketing and customer services will win, technologies are rapidly becoming commodities. It will be interesting to see if the industry can flourish in this environment.