Global - Business - Technologies as Marketing Tools

Synopsis

Archived report. This report was archived in June 2004 and has not been updated. With the arrival of the Internet, telecommunication technologies have become strategic business tools that organisations can use for sales and marketing purposes, for customer service and for a range of information services. Broadband is adding the all-important video element to this. It is here that the broadband and digital TV markets are converging into the so-called New Media. Some of these developments have been in the pipeline for decades; there is therefore significant unmet demand. However, the current emphasis is in providing potential New Media customers with the right access tools. Contenders here are the telcos, cable TV operators, broadcasters and the IT and consumer electronic vendors.

Table of Contents

• 1. Synopsis
• 2. Related reports
• 3. Unmet demand
• 4. Video based communication
  • 4.1 Personal rich new media
  • 4.2 People’s creativity will be unleashed
  • 4.3 Web storage needs an increase
  • 4.4 More and different end-user equipment
  • 4.5 Business applications
• 5. Internet provided business breakthrough
  • 5.1 Internet turns telecoms into marketing tool
  • 5.2 Business markets already a heavy user
  • 5.3 The high cost of e-commerce
  • 5.4 The dotcom phenomenon
  • 5.5 Public Internet terminals
    • 5.5.1 Security concerns
• 6. The m-commerce phenomenon
• 7. T-commerce
• 8. Voice-based tools
  • 8.1 V-Commerce
  • 8.2 International freephone
  • 8.3 Audiofax
  • Exhibit 1 – Free ad-interrupted phone calls – not a success