Archived report. This report was archived in March 2003 and has not been updated. One of the most frequent complaints within the telecommunications industry in relation to broadband is that there is not enough content to build a viable business model around broadband networks. It is argued that, without this content, the residential market is not interested in buying broadband services. These companies fail to understand the power of broadband, just as they failed to recognise the power of the Internet. This report looked at what we believe the value of broadband is and how to develop marketing plans and business models to exploit that power.