Global - Analysis - Market - Broadband in 2005

Synopsis

There is growing customer demand for broadband and, with few exceptions, the implementation of those technologies is lagging. With the exception of Korea and Japan, the hold-up lies primarily in the power that the incumbent telcos have over the regulators, and their lack of marketing imagination. The development of broadband will depend on content meeting customer demand, and despite their efforts, it is unlikely that telcos can serve this function. The media companies are more suited to this task, with the telcos providing the necessary infrastructure. In this report, Paul discusses the successes, problems and possible solutions relating to the development of broadband.

Table of Contents

• 1. Synopsis
• 2. Broadband scorecard – Analysis mid-2005
  • 2.1 Moving in the right direction
  • 2.2 Video-friendly broadband – 90% penetration
  • 2.3 Anglo-Saxon countries still three years behind
  • 2.4 Media battles
  • 2.5 Structural separation between infrastructure and media
  • 2.6 Infrastructure-based competition
• 3. Prelude to massive growth
  • 3.1 Start of the early boom
• 4. Broadband fastest growing technology
• 5. Korea leading the world
  • 5.1 Broadband business lessons from Korea
  • 5.2 Broadband x Data Centre predictions are coming true
• 6. Pricing Issues
  • 6.1 The price has to be right
  • 6.2 Wrong pricing strategies
  • 6.3 Cable and DSL price differential narrowing
• 7. Market trends
  • 7.1 Another look at ‘always-on high-speed’
  • 7.2 What broadband users want (2001) – outcomes still relevant in 2005
    • 7.2.1 Broadband use rising
    • 7.2.2 More time online, but less on the Web
    • 7.2.3 Entertainment draws the newly converted
    • 7.2.4 A profile of broadband consumers
  • 7.3 Broadband users want more services
• 8. Market issues
  • 8.1 VoD is growing
  • 8.2 And the leaders are….
  • 8.3 Reaching critical mass
• 9. Users in the driver’s seat
  • 9.1 Customers first want lower access prices
  • 9.2 Customers not operators indicate what is value-added
  • 9.3 User demand or industry prescription
  • 9.4 Permission-based marketing
• 10. Broadband infrastructure
  • 10.1 From information highway to information superhighway
  • 10.2 Urgent need for open networks
• 11. Related reports

• Table 1 – Take-up time to reach 10 million customers in mass market