Germany - Mobile Market - Mobile Data Services & Forecasts

Synopsis

The German mobile data market has enormous potential for growth following massive investments by the four network operators in upgrading networks to support mobile data services. The regulator has anticipated future growth by preparing for fresh UMTS licences in 2009 in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. This report provides key statistics and analysis on the mobile data market in Germany in 2010. It focuses on 3G services and assesses the range of advanced mobile data services and technologies such as mobile TV, HSPA, LTE and video over mobile.

1. Synopsis
2. Overview of Germany’s mobile data services market
3. Regulatory issues
- 3.1 Spectrum regulations and spectrum auctions
- 3.2 800MHz-2.6GHz
4. Mobile technologies
- 4.1 Third Generation (3G) mobile
  - 4.1.1 Network sharing
  - 4.1.2 Key 3G developments
5. Major mobile operators
- 5.1 T-Mobile
- 5.2 Vodafone
- 5.3 E-Plus
- 5.4 O2
6. Mobile Messaging
- 6.1 Short Message Service (SMS)
- 6.2 Multimedia Messaging Services (MMS)
  - 6.2.1 MMS to fixed-line handsets
7. Mobile data services
- 7.1 General Packet Radio Services (GPRS)
- 7.2 Enhanced Data for GSM Evolution (EDGE)
- 7.3 High-Speed Packet Access (HSPA)
  - 7.3.1 T-Mobile
  - 7.3.2 Vodafone
  - 7.3.3 O2
  - 7.3.4 E-Plus
- 7.4 Evolved HSPA (HSPA+)
- 7.5 High-Speed Uplink Packet Access (HSUPA)
- 7.6 Long-term evolution (LTE)
- 7.7 Video over mobile
- 7.8 i-mode
- 7.9 iPhones
- 7.10 Android
- 7.11 BlackBerry
- 7.12 Vodafone live!
- 7.13 Femtocells
- 7.14 Mobile VoIP
- 7.15 Mobile TV
  - 7.15.1 Regulator’s framework conditions
  - 7.15.2 Digital Multimedia Broadcasting (DMB)
  - 7.15.3 DVB-H
  - 7.15.4 DVB-SH
  - 7.15.5 DVB-T
  - 7.15.6 T-Mobile
  - 7.15.7 Vodafone
- 7.16 TETRA (TErrestrial Trunked RAdio)
- 7.17 Mobile content and applications
  - 7.17.1 Mobile Banking
8. Forecasts – mobile market to 2015
- 8.1 UMTS forecasts to 2015
- 8.2 Notes on scenario forecasts
9. Related reports

Table 1 – UMTS subscribers – 2007 - 2010
Table 2 – T-Mobile subscribers (Germany) – 2001 - 2009
Table 3 – Vodafone Germany - voice and data usage – 2005 - 2009
Table 4 – Vodafone Germany subscribers – 2002 - 2009
Table 5 – E-Plus mobile subscribers and revenue – 2004 - 2009
Table 6 – E-Plus annualized ARPU – 2007 - 2009
Table 7 – O2 revenue and subscribers – 2005 - 2009
Table 8 – O2 ARPU – 2008 - 2009
Table 9 – SMS annual message traffic – 1998 - 2010
Table 10 – Annual MMS traffic – 2002 - 2010
Table 11 – Mobile data sent – 2005 - 2010
Table 12 – Annual mobile data value – 2004 - 2010
Table 13 – Broadband capable handset market – 2006; 2010; 2015
Table 14 – E-Plus i-mode subscribers (historic) – 2002 - 2005
Table 15 – Vodafone i-mode subscribers (historic) – 2005 - 2006
Table 16 – T-Mobile – smartphone share of new contract subscribers – 2008 - 2009
Table 17 – Vodafone live! customers (historic) - 2002 - 2007
Table 18 – Forecast UMTS subscribers – 2006 - 2010; 2015