Synopsis
Most of Europe’s mobile markets are saturated – only three countries in 2008 had less than 110% penetration. Continuing growth is largely in the 3G sector as subscribers migrate from GSM networks. Operators have encouraged this migration in a bid to exploit the potential raised by their investments in HSPA technology. Although the proportion of data to overall revenue has increased for most network operators, mobile data use remains stubbornly low as subscribers remain sceptical of the usefulness of many data applications as well as their high cost. Regulatory controls on data roaming and increasing competition among providers will go some way to address this in coming years. This report provides key statistics and analysis on Europe’s mobile phone market in 2009, including data on subscriber numbers, mobile penetration, and market growth. The report assesses legal issues relating to interconnection voice and data roaming, as well as the status of analogue and digital technologies. The principal mobile operators across Europe are also profiled, including statistics on their customer base, financial results and strategies for coming years.