Europe - Mobile Market - Mobile Data

Synopsis

The market for mobile data in Europe is potentially enormous, given the region’s population the rapid development of mobile technologies and growing number of content providers. Gaming, video and music portals have become available from many operators, and during 2008 flat-rate plans will encourage a greater number of 3G subscribers to use high-end data services. Yet mobile data use is still affected by high costs while in areas such as mobile TV subscribers have yet to accept that the technology is worthwhile. Investments in HSDPA and other network upgrades may be supplemented with femtocell technology to cope with anticipated bandwidth demand, while LTE developments are likely to lead to a real alternative option to WiMAX for versatile mobile access. During the next two to three years these developments will have a considerable impact on consumer use of mobile data. This report reviews the mobile data market in Europe in 2009, including applications such as mobile TV, SMS, MMS, i-mode and location based services, and assesses the potential for further growth and development to the end of the decade.

Table of Contents

• 1. Synopsis
  
• 2. Mobile data market
  
  • 2.1 Overview
    
    • 2.1.1 Moving to IP
      
  • 2.2 Revenue forecasts
    
  • 2.3 ARPU
    
  • 2.4 Mobile broadband
    
    • 2.4.1 Forecasting mobile broadband markets
      
    • 2.4.2 Mobile broadband tariffs
      
  • 2.5 4G standards
    
  • 2.6 Short Message Service (SMS)
    
  • 2.7 Multimedia Messaging Services (MMS)
    
  • 2.8 General Packet Radio Service (GPRS)
    
  • 2.9 Enhanced Data for GSM evolution (EDGE)
    
  • 2.10 High-Speed Circuit Switched Data (HSCSD)
    
  • 2.11 High-Speed Packet Access (HSPA)
    
    • 2.11.1 HSPA+
      
    • 2.11.2 HSPA on 2G spectrum
      
  • 2.12 High-Speed Uplink Packet Access (HSUPA)
    
  • 2.13 Long-term evolution (LTE)
    
    • 2.13.1 New developments
      
  • 2.14 Mobile WiMAX
    
  • 2.15 Push-to-Talk (PTT)
    
  • 2.16 Mobile TV
    
    • 2.16.1 Standards
      
    • 2.16.2 Evaluating the market
      
• 3. i-mode in Europe
  
• 4. BlackBerry
  
• 5. OpenHand
  
• 6. Mobile commerce
  
• 7. Mobile banking
  
• 8. Mobile entertainment
  
  • 8.1 Mobile video
    
• 9. Mobile advertising
  
• 10. Mobile gaming
  
• 11. Mobile music
  
• 12. Location-based services
  
• 13. Near Field Communications (NFC)
  
• 14. Related reports
  

• Table 1 – Data revenue as % of total mobile revenues in select European countries – 2006 - 2007
• Table 2 – Average ARPU (€) by country in select European countries – 2006 - 2007
• Table 3 – Voice ARPU, non-voice ARPU, total mobile ARPU – Western Europe – 2006; 2012
• Table 4 – Mobile broadband costs in select European countries – June 2008
• Table 5 – Mobile SMS messaging revenue and forecasts – 2004 - 2008
• Table 6 – Camera-enabled shipments – 2002 - 2007
• Table 7 – European mobile gaming market value – 2005 - 2007; 2009, 2012

• Exhibit 1 – EDGE network operators in select European countries – 2008
• Exhibit 2 – Sample European HSCSD networks – 2008
• Exhibit 3 – HSPA network operators – 2009
• Exhibit 4 – HSUPA network operators – 2009
• Exhibit 5 – i-mode networks in select European markets – February 2008
• Exhibit 6 – Examples of BlackBerry availability in Europe – 2008