Europe - Mobile Market - Mobile Data

Synopsis

The enormous potential for Europe’s mobile data market is driven by the region’s population, the rapid development of mobile technologies, and the growing number of content available through mobile portals and new applications stores. Gaming, video and music portals have become available from many operators, and during 2010 flat-rate plans will continue to encourage a greater number of 3G subscribers to use high-end data services. Yet while mobile data use is still affected by high costs, many subscribers still view some services such as mobile TV as lacking interest or value.

Investments in HSPA and LTE will deliver mobile data services to a wider customer base, and for the first time present mobile broadband as a viable alternative to fixed-line offers. Upgrades have also been supplemented with femtocell technology to cope with bandwidth demand. This report reviews the mobile data market in Europe in 2011, including applications such as mobile TV, SMS, MMS, and location based services, and assesses the potential for further growth and development to the end of the decade.

Table of Contents

• 1. Synopsis
• 2. Mobile data market
  • 2.1 Overview
    • 2.1.1 Moving to IP
  • 2.2 Revenue forecasts
  • 2.3 ARPU
  • 2.4 Mobile broadband
    • 2.4.1 Forecasting mobile broadband markets
  • 2.5 4G standards
  • 2.6 900MHz spectrum
• 3. Mobile Messaging
  • 3.1 Short Message Service (SMS)
  • 3.2 Multimedia Messaging Services (MMS)
• 4. Mobile data services
  • 4.1 General Packet Radio Service (GPRS)
  • 4.2 Enhanced Data for GSM evolution (EDGE)
  • 4.3 High-Speed Circuit Switched Data (HSCSD)
  • 4.4 High-Speed Packet Access (HSPA)
    • 4.4.1 Evolved HSPA (HSPA+)
    • 4.4.2 HSPA on 2G spectrum
    • 4.4.3 Regulatory measures
  • 4.5 High-Speed Uplink Packet Access (HSUPA)
  • 4.6 Long-term evolution (LTE)
    • 4.6.1 Vendors
    • 4.6.2 Operators
    • 4.6.3 EU support
  • 4.7 Mobile WiMAX
  • 4.8 Push-to-Talk (PTT)
  • 4.9 Mobile TV
    • 4.9.1 Standards
    • 4.9.2 Evaluating the market
• 5. i-mode in Europe
• 6. BlackBerry
• 7. OpenHand
• 8. Mobile commerce
• 9. Mobile payments
• 10. Mobile entertainment
  • 10.1 Mobile video
• 11. Mobile advertising
• 12. Mobile gaming
• 13. Mobile music
• 14. Location-based services
• 15. Near Field Communications (NFC)
• 16. Related reports

• Table 1 – Data revenue as % of total mobile revenues in select European countries – 2006 – 2007; 2009; 2011
• Table 2 – Mobile operator revenue by source – 2007 - 2011
• Table 3 – Average ARPU (€) by country in select European countries – 2006 – 2009
• Table 4 – Voice ARPU, non-voice ARPU, total mobile ARPU – Western Europe – 2006; 2012
• Table 5 – Mobile broadband subscribers – 2008 - 2011
• Table 6 – European commercial 3G 900MHz networks – 2011
• Table 7 – Mobile SMS messaging revenue – 2004; 2006; 2008; 2011 - 2012
• Table 8 – Mobile SMS messages sent (select countries) – 2007 - 2012
• Table 9 – Total mobile SMS messages sent (select countries) – 2007 - 2012
• Table 10 – European mobile gaming market value – 2005 - 2007; 2009, 2012

• Exhibit 1 – EDGE network operators in select European countries – 2010
• Exhibit 2 – Sample European HSCSD networks – 2011
• Exhibit 3 – HSPA+ network operators in select European countries – 2011
• Exhibit 4 – UMTS900 commercial network operators (3G) in Europe – 2011
• Exhibit 5 – HSPA network operators – 2010
• Exhibit 6 – HSUPA network operators – 2010
• Exhibit 7 – LTE network deployments – 2011
• Exhibit 8 – LTE network commitments – 2011
• Exhibit 9 – i-mode networks in select European markets – 2010
• Exhibit 10 – Examples of BlackBerry availability in Europe – 2010