Europe - Mobile Communications - Mobile Data - i-mode, Applications and M-commerce

Synopsis

Archived report: this report was archived on 19 October 2005 and has not been updated. Europe has served as a laboratory for wireless services. The popularity of mobile phones affects every market, and induced the most expensive 3G auctions and beauty contests. A colossal €150 billion was spent on 3G licenses, resulting in a range of wireless data applications to provide a return on investment. Other mobile data technologies, such as SMS, have been in the market for several years. This report provides information and analysis on i-mode and emerging applications such as mobile gaming, location based services and m-commerce up to 2004.

Table of Contents

• 1. Synopsis
• 2. i-mode in Europe
  • 2.1 Analysis of i-mode in Europe
    • 2.1.1 i-mode’s subscriber targets
    • 2.1.2 Limited handset availability
    • 2.1.3 Limited attractive content
    • 2.1.4 Limited targeted marketing
    • 2.1.5 Standards would help
    • 2.1.6 Conflicting forecasts
    • 2.1.7 i-mode update – 2004
  • 2.2 BlackBerry
  • 2.3 OpenHand
  • 2.4 Mobile gaming in Europe
    • 2.4.1 Introduction
    • 2.4.2 SMS
    • 2.4.3 WAP
    • 2.4.4 Mobile games platforms: Java, BREW, ExEn, Mophun
    • 2.4.5 Nokia and Sega
    • 2.4.6 O2 Games Arcade
  • 2.5 Location-based services
  • 2.6 Mobile portals
    • 2.6.1 Vodafone Live!
  • 2.7 M-commerce in Europe
    • 2.7.1 Mobile Customer Relations Management (mCRM)
  • 2.8 Personal digital assistants and Internet use
• 3. Related reports

• Table 1 – Vodafone Live! Customers’ – 2002 - 2004
• Table 2 – Global mCRM revenues – 2000 - 2001; 2005

• Exhibit 1 – i-mode users in selected European markets
• Exhibit 2 – Examples of blackberry availability in Europe