Europe - Mobile Communications - Mobile Data - SMS, MMS, WAP, GPRS

Synopsis

Archived report: this report was archived on 19 October 2005 and has not been updated. Europe has served as a test-bed for wireless services. The 350 million Western European mobile telephony users are seen as one of the crucial markets in the world for the development of mobile non-voice services. Mobile phones penetration has reached more than 100% in some markets, and is nearing saturation in others. Europe also saw inordinately expensive 3G licence auctions and beauty contests, costing operators some €150 billion. As a result, a range of wireless data applications have been launched to attract customers and recoup investment. This report looks at the overall market for wireless data applications such as SMS, MMS, WAP, and GPRS up to 2004.

1. Synopsis
2. Mobile data market
- 2.1 Overview
- 2.2 Sample content services
  - 2.2.1 Pornography
- 2.3 Service providers
  - 2.3.1 Mobile network operators
  - 2.3.2 Third-party operators
  - 2.3.3 Content aggregator
  - 2.3.4 Content suppliers
- 2.4 Pricing models
  - 2.4.1 Premium SMS
  - 2.4.2 Premium rate call
  - 2.4.3 Service providers’ perspective
  - 2.4.4 Customers’ perspective
- 2.5 Revenue forecasts
  - 2.5.1 Analysys
  - 2.5.2 Yankee Group
- 2.6 Target markets
- 2.7 Short Message Service (SMS)
  - 2.7.1 SMS good for brand development
- 2.8 Multimedia Messaging Services (MMS)
- 2.9 Wireless Application Protocol (WAP)
- 2.10 General Packet Radio Service (GPRS)
- 2.11 High Speed Circuit Switched Data (HSCSD)
3. Related reports

Table 1 – Estimated mobile and wireless Internet use in selected European countries – 2003
Table 2 – Western Europe wireless data users – 1999 – 2003
Table 3 – Sample premium SMS across Europe
Table 4 – Camera-enabled shipments – 2002 - 2006