Europe - Convergence - Triple play and Digital TV

Synopsis

The triple play model in Europe has expanded during the last two years as an increasing number of incumbents and second-tier operators have developed bundled services to attract customers and reduce churn. Network capacity to carry these services has been improved through upgrades using ADSL2+, hybrid VDSL/fibre and DOCSIS 3.0 technologies. A growing number of quad-play offers have also been marketed, with mobile telecoms added to existing bundles of fixed-voice, Internet and TV. This report presents key statistics and analysis on media convergence in Europe. It also assesses Europe’s digital TV market, providing data on the regulatory environment, the main operators, and forecasts for digital TV penetration in coming years.

Table of Contents

• 1. Synopsis
  
• 2. The triple play market
  
• 3. The digital media market
  
• 4. Industry realignments
  
• 5. Structural reforms required
  
• 6. Developing IP-networks
  
• 7. Developing strategies
  
• 8. Converging media
  
  • 8.1 Key enablers of convergence
    
• 9. European triple play overview
  
  • 9.1 IPTV market growth
    
  • 9.2 Video-on-Demand
    
  • 9.3 Personal TV
    
• 10. Triple play in Telecoms
  
  • 10.1 ADSL2+
    
  • 10.2 VDSL
    
  • 10.3 Fibre-to-the-Home (FttH)
    
• 11. Digital TV in Europe
  
  • 11.1 Market overview
    
  • 11.2 Regulatory issues
    
    • 11.2.1 Licensing
      
    • 11.2.2 Analogue switch-off
      
    • 11.2.3 Standards
      
  • 11.3 Digital Terrestrial TV (DTTV)
    
  • 11.4 DTTV models
    
  • 11.5 Trends and analysis
    
    • 11.5.1 Content less of a differentiator
      
    • 11.5.2 Easier access to content
      
    • 11.5.3 Slowing growth of pay TV services
      
  • 11.6 Digital TV platforms
    
    • 11.6.1 Satellite HDTV
      
    • 11.6.2 DVB-S2
      
• 12. Related reports
  

• Table 1 – Bundled offers – subscriber penetration – Jan 2009
• Table 2 – Advertising expenditure in Europe – 2006 - 2010
• Table 3 – Mobile and broadband (triple play): growth opportunities in selected world regions – 2005 - 2010
• Table 4 – Global IPTV subscribers by region – 2007 - 2008
• Table 5 – Bundled offers – subscriber penetration – Jan 2009
• Table 6 – Western Europe digital TV households – 2006; 2008; 2012
• Table 7 – Cable and satellite TV home penetration in selected countries – 2009
• Table 8 – European DTTV homes, selected countries (million) – 2005; 2009
• Table 9 – Digital TV penetration (all platforms) – 2001 – 2008; 2010, 2012

• Exhibit 1 – Estimated analogue switch-off date in EU countries – 2009
• Exhibit 2 – DTTV licensing models in selected EU countries – 2009