Europe - Broadcasting - Interactive TV

Synopsis

Europe has the largest developed TV market in the world outside the USA, and accordingly holds great promise in the development of digital TV services over all platforms. Interactive TV, a highly anticipated flow-on from digitalisation, is covered in this report, which includes data on the major players, revenue forecasts, and iTV services. A separate report profiles the state of digital TV across the individual platforms in Europe, presenting current statistics, forecasts and historical data.

Table of Contents

• 1. Synopsis
• 2. Interactive TV in Europe
  • 2.1 Market overview
  • 2.2 Major iTV players
  • 2.3 Telcos not in iTV
    • 2.3.1 Telcos threatened by cable TV broadband and bundling
    • 2.3.2 Some benefits from iTV involvement
    • 2.3.3 Partnership with content companies
    • 2.3.4 Partnership with digital satellite or terrestrial broadcasters
  • 2.4 Revenue forecasts
    • 2.4.1 Strategy Analytics – 2002
    • 2.4.2 Forrester Research – 2004
    • 2.4.3 Screen Digest – 2004
  • 2.5 Set-top-boxes (STB) for iTV
  • 2.6 Personal Video Recorders (PVRs)
• 3. Interactive services
  • 3.1 Sample services
  • 3.2 iTV banking
  • 3.3 iTV sports and gambling
  • 3.4 BSkyB iTV games channel
• 4. Related reports

• Table 1 – Digital STB and Integrated DTV (IDTV) penetration – 2003
• Table 1 – PVR households by region – 2001; 2005; 2010
• Table 2 – PVR homes as share of digital homes – 2001; 2005; 2010
• Table 3 – PVR homes as share of all TV homes – 2001; 2005; 2010
• Table 4 – European iTV banking customers – 2000 - 2004

• Exhibit 1 – Major ITV players in Europe
• Exhibit 2 – Sample iTV services in Europe