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Estonia - Mobile Market Insights, Statistics and Forecasts

Synopsis

Estonia’s mobile market is one of the more mature in Eastern Europe, with SIM card penetration exceeding 100%. Services are offered by mobile network operators EMT, Elisa and Tele2 as well as one MVNO. WCDMA-based (3G) and HSPA networks serve as the basis for the growing mobile broadband sector, supporting a range of mobile content and applications, while an aggressive LTE deployment is also underway. These developments are expected to underpin future revenue growth in the sector. This report provides a concise overview of Estonia’s small and growing mobile market as players further develop the data sector. It covers major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

EMT aiming for national LTE coverage by end-2014; EMT reports 50% of new subscribers take up a service based on its LTE network; Tele2 launches LTE; regulator awards EMT and Elisa spectrum in the 800MHz band; Statistics Estonia data for 2012; ETSA’s 2012 annual report; telcos’ financial and operating data to Q3 2013; market developments to November 2013.

Companies covered in this report include:

EMT, Tele2 Eesti, Elisa.

Table of Contents

  • 1. Synopsis
  • 2. Mobile communications
    • 2.1 Overview of Estonia’s mobile market
      • 2.1.1 Mobile statistics
    • 2.2 Regulatory issues
      • 2.2.1 Third Generation (3G) licences
      • 2.2.2 Fourth Generation (4G) licences
      • 2.2.3 800MHz licences
      • 2.2.4 Mobile Number Portability (MNP)
      • 2.2.5 Mobile Termination Rates (MRT)
      • 2.2.6 Coordination with Latvia
    • 2.3 Mobile technologies
      • 2.3.1 Digital
      • 2.3.2 3G mobile
    • 2.4 Major mobile operators
      • 2.4.1 Eesti Mobiltelefon (EMT)
      • 2.4.2 Radiolinja Eesti/Elisa
      • 2.4.3 Tele2 Eesti
      • 2.4.4 Mobile Virtual Network Operators (MVNOs)
    • 2.5 Mobile voice services
      • 2.5.1 Prepaid cards
    • 2.6 Mobile data services
      • 2.6.1 Short Message Service (SMS)
      • 2.6.2 Multimedia Message Service (MMS)
      • 2.6.3 General Packet Radio Service (GPRS)
      • 2.6.4 Enhanced Data rates for GSM Evolution (EDGE)
      • 2.6.5 High Speed Packet Access (HSPA)
      • 2.6.6 Long-term Evolution (LTE)
      • 2.6.7 Mobile TV
    • 2.7 Mobile content and applications
      • 2.7.1 Location-based services
      • 2.7.2 M-commerce
  • 3. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1998 - 2004
  • Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
  • Table 3 – Mobile number portings – 2008 - 2012
  • Table 4 – EMT subscribers – 2005 - 2013
  • Table 5 – EMT ARPU – 2005 - 2013
  • Table 6 – EMT mobile financial data – 2009 - 2013
  • Table 7 – Elisa financial data – 2008 - 2013
  • Table 8 – Elisa subscribers – 2008 - 2013
  • Table 9 – Tele2 mobile financial data – 2008 - 2013
  • Table 10 – Tele2 mobile subscribers – 2007 - 2013
  • Table 11 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
  • Table 12 – EMT prepaid subscribers – 2002 - 2013
  • Table 13 – Total SMS messages sent – 2004 - 2014
  • Table 14 – Total SMS messages sent – 2005 - 2014
  • Chart 1 – Mobile subscribers and penetration rate – 2003 - 2014
  • Chart 2 – EMT financial data – 2009 - 2013
  • Chart 3 – Elisa financial data – 2008 - 2013
  • Chart 4 - Tele2 mobile financial data – 2008 - 2013

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