Estonia - Mobile Market Insights Statistics and Forecasts

Synopsis

Estonia’s mobile market is one of the more mature in Eastern Europe, with SIM card penetration exceeding 100%. Services are offered by mobile network operators EMT, Elisa and Tele2 as well as a small number of MVNOs. WCDMA-based (3G) and HSPA networks serve as the basis for the growing mobile broadband sector, supporting a range of mobile content and applications. These developments are expected to underpin future revenue growth. This report provides a concise overview of Estonia’s small and growing mobile market as players further develop the data sector. It covers major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

EMT aiming for national LTE coverage by end-2014; operator data to end-2011; Statistics Estonia data to end-2011; regulator’s 2010 market data report; ETSA market updates for end-2011; market developments into 2012.

Companies covered in this report include:

EMT, Tele2 Eesti, Elisa.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Estonia’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 Third Generation (3G) licences
    • 2.2.2 Fourth Generation (4G) licences
    • 2.2.3 Mobile Number Portability (MNP)
    • 2.2.4 Mobile Termination Rates (MRT)
  • 2.3 Mobile technologies
    • 2.3.1 Digital
    • 2.3.2 3G mobile
  • 2.4 Major mobile operators
    • 2.4.1 Eesti Mobiltelefon (EMT)
    • 2.4.2 Radiolinja Eesti/Elisa
    • 2.4.3 Tele2 Eesti
    • 2.4.4 Mobile Virtual Network Operators (MVNOs)
  • 2.5 Mobile voice services
    • 2.5.1 Prepaid cards
  • 2.6 Mobile data services
    • 2.6.1 Short Message Service (SMS)
    • 2.6.2 General Packet Radio Service (GPRS)
    • 2.6.3 Enhanced Data rates for GSM Evolution (EDGE)
    • 2.6.4 High Speed Packet Access (HSPA)
    • 2.6.5 Long-term Evolution (LTE)
    • 2.6.6 Mobile TV
  • 2.7 Mobile content and applications
    • 2.7.1 Location-based services
    • 2.7.2 M-commerce
• 3. Related reports

• Table 1 – Mobile operators, subscribers and annual change – 2011
• Table 2 – Mobile subscribers and penetration rate – 1998 - 2013
• Table 3 – Mobile subscribers and penetration rate – 2008 - 2009
• Table 4 – EMT subscribers – 2005 - 2010
• Table 5 – EMT ARPU – 2005 - 2011
• Table 6 – EMT mobile financial data – 2009 - 2011
• Table 7 – Elisa financial data – 2008 - 2011
• Table 8 – Elisa subscribers – 2008 - 2011
• Table 9 – Tele2 mobile financial data – 2008 - 2011
• Table 10 – Tele2 mobile subscribers – 2007 - 2011
• Table 11 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
• Table 12 – EMT prepaid subscribers – 2002 - 2010
• Table 13 – Total SMS messages sent – 2004 - 2012

• Chart 1 – Mobile subscribers and penetration rate – 2003 - 2013
• Chart 2 – EMT financial data – 2009 - 2011
• Chart 3 – Elisa financial data – 2008 - 2011
• Chart 4 - Tele2 mobile financial data – 2008 - 2011