Estonia - Mobile Market Insights, Statistics and Forecasts

Synopsis

Estonia’s mobile market is among the more mature in Eastern Europe, with SIM card penetration particularly high for the region. Services are offered by mobile network operators EMT, Elisa and Tele2 as well as by one MVNO. WCDMA-based (3G) and HSPA networks serve as the basis for the growing mobile broadband sector, supporting a range of mobile content and applications, while an aggressive LTE deployment is also underway. These developments are expected to underpin future revenue growth in the sector. This report provides a concise overview of Estonia’s mobile market as players further develop the data sector. It covers major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

EMT reports 50% of new subscribers take up a service based on its LTE network; regulator awards EMT and Elisa spectrum in the 800MHz band; Technical Surveillance Authority report for 2013; LTE networks providing national coverage; operator data to Q1 2014; Statistics Estonia data to 2013; regulator’s 2012 market data and annual reports; market developments to May 2014.

Companies covered in this report include:

EMT, Tele2 Eesti, Elisa.

Table of Contents

  • 1. Synopsis
  • 2. Mobile communications
    • 2.1 Overview of Estonia’s mobile market
      • 2.1.1 Mobile statistics
    • 2.2 Regulatory issues
      • 2.2.1 Third Generation (3G) licences
      • 2.2.2 Fourth Generation (4G) licences
      • 2.2.3 800MHz licences
      • 2.2.4 2.1GH licences
      • 2.2.5 Mobile Number Portability (MNP)
      • 2.2.6 Mobile Termination Rate (MRT)
      • 2.2.7 Coordination with Latvia
    • 2.3 Mobile technologies
      • 2.3.1 Digital
      • 2.3.2 3G mobile
    • 2.4 Major mobile operators
      • 2.4.1 Eesti Mobiltelefon (EMT)
      • 2.4.2 Radiolinja Eesti/Elisa
      • 2.4.3 Tele2 Eesti
      • 2.4.4 Mobile Virtual Network Operators (MVNOs)
    • 2.5 Mobile voice services
      • 2.5.1 Prepaid cards
    • 2.6 Mobile data services
      • 2.6.1 Short Message Service (SMS)
      • 2.6.2 Multimedia Message Service (MMS)
      • 2.6.3 General Packet Radio Service (GPRS)
      • 2.6.4 Enhanced Data rates for GSM Evolution (EDGE)
      • 2.6.5 High Speed Packet Access (HSPA)
      • 2.6.6 Long-term Evolution (LTE)
      • 2.6.7 Mobile TV
    • 2.7 Mobile content and applications
      • 2.7.1 Location-based services
      • 2.7.2 M-commerce
  • 3. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1998 - 2004
  • Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
  • Table 3 – Mobile voice traffic – 2006 - 2014
  • Table 4 – Mobile number portings – 2008 - 2012
  • Table 5 – EMT subscribers – 2005 - 2014
  • Table 6 – EMT ARPU – 2005 - 2014
  • Table 7 – EMT mobile financial data – 2009 - 2014
  • Table 8 – Elisa financial data – 2008 - 2014
  • Table 9 – Elisa subscribers – 2008 - 2014
  • Table 10 – Tele2 mobile financial data – 2008 - 2014
  • Table 11 – Tele2 mobile subscribers – 2007 - 2014
  • Table 12 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
  • Table 13 – EMT prepaid subscribers – 2002 - 2014
  • Table 14 – Total SMS messages sent – 2004 - 2014
  • Table 15 – Total MMS messages sent – 2005 - 2014
  • Chart 1 – Mobile subscribers and penetration rate – 2003 - 2014
  • Chart 2 – EMT financial data – 2009 - 2014
  • Chart 3 – Elisa financial data – 2008 - 2014
  • Chart 4 - Tele2 mobile financial data – 2008 - 2014

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