Estonia - Digital Economy and Broadband Market - Overview, Statistics and Forecasts

Synopsis

Estonia has the highest broadband penetration rate of all the Eastern European countries. Broadband access is available via ADSL2+, FttH, cable, WiFi, WiMAX and mobile networks. The telecoms incumbent Elion is the dominant provider of ADSL services, with cable broadband the main competing platform. Widespread broadband usage has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. The cable TV market is well developed and hence cable TV operators have been well-positioned to offer triple-play services. IPTV services have been launched by Elion. This report provides statistics and an overview of broadband market developments and trends in Estonia in 2011, as well as forecasts from 2010 to 2013 and 2020. It also includes major market developments in the country’s converging media and digital economy.

Table of Contents

• 1. Synopsis
• 2. Estonia’s emerging internet society
  • 2.1 Estonian Information Society Strategy 2013
  • 2.2 Legislation
  • 2.3 E-government
    • 2.3.1 Infrastructure
    • 2.3.2 eID card
    • 2.3.3 EEBone
  • 2.4 E-commerce
  • 2.5 E-education
  • 2.6 E-health
• 3. Broadband market
  • 3.1 Overview
    • 3.1.1 Broadband statistics
  • 3.2 Cable modems
  • 3.3 Asymmetric Digital Subscriber Line (ADSL)
  • 3.4 Fibre-to-the-Home (FttH) networks
  • 3.5 Wireless broadband
    • 3.5.1 WiFi
    • 3.5.2 WiMAX
    • 3.5.3 Mobile broadband
• 4. Overview of digital broadcasting market
  • 4.1 Digital TV
    • 4.1.1 Broadband TV (IPTV)
    • 4.1.2 Cable TV (CATV)
    • 4.1.3 Satellite-based digital pay TV developments
    • 4.1.4 Digital Terrestrial TV (DTTV)
• 5. Forecasts
  • 5.1 Forecasts – broadband subscribers 2010-2013; 2020
    • 5.1.1 Scenario 1 – higher broadband subscriber growth
    • 5.1.2 Scenario 2 – lower broadband subscriber growth
    • 5.1.3 Notes on scenario forecasts
• 6. Related reports

• Table 1 – Uptake of e-government services by businesses – 2004 - 2011
• Table 2 – Uptake of e-government services by individuals – 2004 - 2011
• Table 3 – Online purchases by individuals – 2004 - 2012
• Table 4 – E-education usage by individuals – 2007 - 2011
• Table 5 – E-education usage by businesses – 2007 - 2011
• Table 6 – Internet users, subscribers and penetration rates – 1998 - 2012
• Table 7 – Fixed-broadband subscribers and penetration rate – 2001 - 2012
• Table 8 – Fixed-broadband subscribers by access type – 2008 - 2009
• Table 9 – Elion fixed-broadband subscribers – 2006 - 2010
• Table 10 – Elion fixed-broadband ARPU – 2006 - 2010
• Table 11 – Mobile broadband subscribers – 2006 - 2012
• Table 12 – TV access method – 2008 - 2009
• Table 13 – TV access method – 2008 - 2009
• Table 14 – Elion IPTV subscribers – 2006 - 2010
• Table 15 – Viasat subscribers – 2005 - 2010
• Table 16 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
• Table 17 – Forecast broadband penetration – higher market growth scenario – 2010 - 2013; 2020
• Table 18 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
• Table 19 – Forecast broadband penetration – lower market growth scenario – 2010 - 2013; 2020

• Chart 1 – Internet users, subscribers and penetration rates – 2001 - 2012
• Chart 2 – Fixed-broadband subscribers and penetration rate – 2001 - 2012
• Chart 3 – Elion fixed-broadband subscribers and ARPU – 2006 - 2010
• Chart 4 – Mobile broadband subscribers – 2006 - 2012
• Chart 5 – Elion IPTV subscribers – 2006 - 2010
• Chart 6 – Viasat subscribers – 2005 - 2010
• Chart 7 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
• Chart 8 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020

• Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria