Estonia - Digital Economy and Broadband Market - Overview, Statistics and Forecasts

Synopsis

Estonia has the highest broadband penetration rate of all the Eastern European countries. Broadband access is available via ADSL2+, FttH, cable, WiFi, WiMAX and mobile networks. The telecoms incumbent Elion is the dominant provider of ADSL services, with cable broadband the main competing platform. Widespread broadband usage has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. The cable TV market is well developed and hence cable TV operators have been well-positioned to offer bundled play services. IPTV has been launched by Elion, with considerable success. This report provides statistics and an overview of broadband market developments and trends in Estonia, as well as forecasts to 2020. It also includes major market developments in the country’s converging media and digital economy.

Key developments:

Analogue cable to cease by September 2012; EstWin NGN opens in several counties; operator data to end-2011; Statistics Estonia data to end-2011; regulator’s 2010 market data report; ETSA market updates for end-2011; market developments into 2012.

Companies covered in this report include:

Elion, Starman, STV, Viasat, Levira, Baltic Broadband.

Table of Contents

• 1. Synopsis
• 2. Estonian Information Society Strategy 2013
  • 2.1 Legislation
  • 2.2 E-government
    • 2.2.1 Infrastructure
    • 2.2.2 eID card
    • 2.2.3 EEBone
  • 2.3 E-commerce
  • 2.4 E-education
  • 2.5 E-health
• 3. Broadband market
  • 3.1 Overview
    • 3.1.1 Broadband statistics
  • 3.2 Cable modems
  • 3.3 Asymmetric Digital Subscriber Line (ADSL)
  • 3.4 Fibre-to-the-Home (FttH) networks
  • 3.5 Wireless broadband
    • 3.5.1 WiFi
    • 3.5.2 WiMAX
    • 3.5.3 Mobile broadband
• 4. Overview of digital TV market
  • 4.1 Digital TV
    • 4.1.1 Broadband TV (IPTV)
    • 4.1.2 Cable TV (CATV)
    • 4.1.3 Satellite-based digital pay TV developments
    • 4.1.4 Digital Terrestrial TV (DTTV)
• 5. Forecasts
  • 5.1 Forecasts – broadband subscribers 2010-2013; 2020
    • 5.1.1 Scenario 1 – higher broadband subscriber growth
    • 5.1.2 Scenario 2 – lower broadband subscriber growth
    • 5.1.3 Notes on scenario forecasts
• 6. Related reports

• Table 1 – Take-up of e-government services by businesses – 2004 - 2011
• Table 2 – Take-up of e-government services by individuals – 2004 - 2011
• Table 3 – Online purchases by individuals – 2004 - 2012
• Table 4 – E-education usage by individuals – 2007 - 2011
• Table 5 – E-education usage by businesses – 2007 - 2011
• Table 6 – Internet users and penetration rate – 1998 - 2013
• Table 7 – Fixed-broadband subscribers and penetration rate – 2003 - 2013
• Table 8 – Cable and DSL broadband subscribers – 2003 - 2013
• Table 9 – Households with internet and broadband; penetration – 2005 - 2012
• Table 10 – Elion fixed-broadband subscribers – 2006 - 2011
• Table 11 – Elion fixed-broadband ARPU – 2006 - 2011
• Table 12 – Mobile broadband subscribers – 2008 - 2012
• Table 13 – TV access method – 2008 - 2011
• Table 14 – Elion IPTV subscribers – 2006 - 2011
• Table 15 – Viasat subscribers – 2005 - 2010
• Table 16 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
• Table 17 – Forecast broadband penetration – higher market growth scenario – 2010 - 2013; 2020
• Table 18 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
• Table 19 – Forecast broadband penetration – lower market growth scenario – 2010 - 2013; 2020

• Chart 1 – Internet users, subscribers and penetration rates – 2003 - 2013
• Chart 2 – Fixed-broadband subscribers and penetration rate – 2013 - 2013
• Chart 3 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
• Chart 4 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020