Synopsis
Egypt became one of the first countries in Africa to launch third generation mobile services in 2007, following the award of the country’s third mobile licence the previous year. The record price that was paid for the 3G licence indicates the potential that is seen in the Egyptian mobile market, and the penetration rate has more than tripled since then to reach 72% in early 2010. The network operators – Orascom/Mobinil, Vodafone and Etisalat – have launched a wide range of advanced services, including 3.5G mobile broadband. This report outlines the major developments in the market, with relevant statistics and profiles of the companies involved, including ARPU trends for the major mobile operators. It also contains an in-depth analysis of the third mobile licence valuation.