Digital Media - Triple and Quad Play Insights

Synopsis

A key business model to deliver integrated products such as home media centres; is known as a triple or quad play model. The terms refer to offering internet access, voice services and video/TV or mobile services to a subscriber via a single connection. These multi-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined package were not been priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.

Latest developments:

Bundled offers are very popular in parts of Europe; Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments.

Companies covered in this report include:

SFR; Orange; Canal+; Iliad (Free); Bouygues Telecom.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. The three elements
• 4. National broadband networks are ideal for triple play
  • 4.1 Lower costs open up access to new models
• 5. What went wrong with triple play initially?
  • 5.1 failing telco models
  • 5.2 VoIP and video – hard nuts to crack
  • 5.3 TV camera in front of radio programs
  • 5.4 the failure of portals
• 6. The future of triple-play
  • 6.1 diversification of video content
  • 6.2 Tele-presence will be the killer app
  • 6.3 Triple play is an access product
  • 6.4 different Customer service models
  • 6.5 Media centres in the home
  • 6.6 triple play moving to the cloud
• 7. Key multi-play markets in Europe and Asia
  • 7.1 Case study: multi-play in France
    • 7.1.1 Bundled services business models
  • 7.2 Case study: multi-play in China
    • 7.2.1 Regulatory developments on media convergence
    • 7.2.2 Convergence trials
    • 7.2.3 Three-network integration trials
• 8. Related reports

• Exhibit 1 – Multi-play definition