Synopsis
The success of Internet Media companies can be partly attributed to their willingness to compete in many different markets. While companies like Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading digital media players such as eBay, AOL, News Ltd, Amazon, Facebook, Apple, Twitter etc also continue to look for other opportunities from developments in mobility, cloud computing, e-commerce, home media, social media, online VoD, infrastructure etc. Underliying many of these initiatives is the continuing battle to attract advertising spend.
The emerging markets have also not escaped attention; China in particular is seen as a growth opportunity. These companies also have a vested interest in making sure that the digital economy is developed and, like most others, are frustrated by the extremely slow pace at which the telcos are upgrading their networks. They will do anything to nudge the process along, or to kick-start developments and evidence of this emerged with Google’s to become involved in building FttH networks.
This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies. The report also provides a case study on leading companies Google and Facebook.
Latest developments:
Interest in the Set-Top Box sector from Internet Media companies continues to emerge; Mobile also remains a key sector for Internet Media companies with Google seeking to acquire Motorola Mobility; Strategic moves towards VoD have also occurred in recent times.
Companies mentioned in this report:
Google; Facebook; Yahoo; Microsoft; NewsCorp; Apple.
Financial information includes:
Worldwide advertising spend; Google advertising revenue.
