Digital Media - Social Networks & UGC

Synopsis

Archived report. This report was archived in 2009 and is no longer updated. People naturally want to communicate, and the Internet has always provided a forum for User Generated Content, from the early bulletin boards to today’s video blogs that allow for new levels of interaction. In recent times social networking has been dominated by industry leaders MySpace and Facebook. Other competitors are also scrambling to capture market share and social network services also evolving and looking at further innovations to maintain users’ attention. Mobile social networking services are also in development. In 2009 the economic downturn is expected to impact upon advertising spend on this sector. This report provides an overview and statistics on the growing phenomenon of blogging and social networking services, including a discussion of its impact on traditional media. Further information on online video media is available from a separate report.

Table of Contents

  • 1. Synopsis
  • 2. User Generated Content (UGC)
    • 2.1 UGC and the economy – OECD study
  • 3. The “thinking society”
  • 4. Social networking
    • 4.1 Social networking leaders
      • 4.1.1 Facebook
      • 4.1.2 MySpace
      • 4.1.3 Twitter
      • 4.1.4 Around the world
  • 5. Blogging and web publishing
    • 5.1 Wikipedia
    • 5.2 Mediacracy – analysis
    • 5.3 Affecting traditional news media
      • 5.3.1 User generated news
    • 5.4 Vlogging/video media
  • 6. Initial craze stabilising?
    • 6.1 Every site needs its own YouTube
    • 6.2 Consumer-led era
    • 6.3 Types of consumers
    • 6.4 Business opportunities
  • 7. Other developments
    • 7.1 Could greed take hold of the Web 2.0 industry?
    • 7.2 Vodafone buys ZYB
    • 7.3 Mobile social networking
    • 7.4 AOL buys Bebo in 2008
    • 7.5 Open Social Foundation
    • 7.6 Crowdsourcing
    • 7.7 Photosynth and Seadragon
    • 7.8 Creating social networks
  • 8. Social networking advertising statistics
  • 9. Related reports
  • Table 1 – Unique monthly users – Facebook vs MySpace – March 2008; March 2009
  • Table 2 – Worldwide market share of mobile social network users – 2008; 2013
  • Table 3 – Worldwide social networking advertising spend – 2008; 2011
  • Table 4 – USA social networking advertising spend – 2008 - 2009
  • Exhibit 1 – Definition: social network and community
  • Exhibit 2 – User generated content – key success factors
  • Exhibit 3 – Social networking websites – examples
  • Exhibit 4 – Top 15 social networks worldwide – 2008
  • Exhibit 5 – Major regional user base of popular social networks – mid-2007
  • Exhibit 6 – Wikipedia

Focus Report profile

Technologies

Digital Media
Internet

Number of pages: 15

Status: Archived

Last update: 24 April 2009
View update history

Analyst: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it."

Greg Combet, Former Minister for Climate Change, Industry and Innovation

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2015 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera