Digital Media - Social Enterprise Business Models

Synopsis

Since the Dreamforce.com conferences, at which tens of thousands of young entrepreneurs mingled with the established ICT world, the phrase ‘the social enterprise’ has entered the industry’s jargon. Until recently that name was used to describe the use of commercial business models to achieve outcomes for philanthropic activities – not-for-profit activities related to the national good.

However the new use of that term is most certainly aimed at commercial benefits – in particular those generated via mobile devices and within social networks.

Latest developments:

The combination of telecoms-based (mobile) interrogation capabilities with a range of other data in relation to the customer, coming from data centres, websites, social media, retail information and so on, creates significant new business opportunities, based on social analytics that allows for the creation of customer social profiles.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Building lifelong customer relationships
  • 3.1 Trans-sector platform for new business models
  • 3.2 Beware of bogus claims
  • 3.3 Traditionally-oriented economic growth is approaching its limit
  • 3.4 How to develop customer-focused business models
• 4. Related reports

• Exhibit 1 – The new definition of social enterprise
• Exhibit 2 – Foursquare - 2012
• Exhibit 3 – Peter Drucker on customers