Digital Media - Permission Based Marketing

Synopsis

Archived report. This report was archived in 2009 and has not been updated. BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.

Table of Contents

  • 1. Synopsis
  • 2. Permission based: 65% of residential New Media market by 2015
  • 3. Banners and SPAM are the Ford T-models
    • 3.1 Banners
    • 3.2 SPAM
  • 4. Permission-based marketing
    • 4.1 Introduction of the concept
    • 4.2 Establishing one-to-one marketing
    • 4.3 More Industry opportunities
      • 4.3.1 Google and eBay partnership
    • 4.4 Permission based email and consumers
    • 4.5 Privacy issues
  • 5. Customer Relationship Management (CRM)
  • 6. Related reports
  • Exhibit 1 – Banner ads
  • Exhibit 2 – Permission-based business model
  • Exhibit 3 – Early adopters

Focus Report profile

Technologies

Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 5

Status: Archived

Last update: 08 January 2008
View update history

Analyst: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Paul is a rare find in a fast paced world of technology and communications. His research and comments are well founded and well respected in Australia and around the world. I have always gained something new from our discussions about my own industries as well as others. Paul is a wealth of knowledge and can only inspire people with his enthusiasm."

Julian Carter, Founder & Strategic Advisor at Mosi Seven. Director at Monster Logic Group Pty Ltd

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2014 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera