Digital Media - Permission Based Marketing


Archived report. This report was archived in 2009 and has not been updated. BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.

Table of Contents

  • 1. Synopsis
  • 2. Permission based: 65% of residential New Media market by 2015
  • 3. Banners and SPAM are the Ford T-models
    • 3.1 Banners
    • 3.2 SPAM
  • 4. Permission-based marketing
    • 4.1 Introduction of the concept
    • 4.2 Establishing one-to-one marketing
    • 4.3 More Industry opportunities
      • 4.3.1 Google and eBay partnership
    • 4.4 Permission based email and consumers
    • 4.5 Privacy issues
  • 5. Customer Relationship Management (CRM)
  • 6. Related reports
  • Exhibit 1 – Banner ads
  • Exhibit 2 – Permission-based business model
  • Exhibit 3 – Early adopters

Focus Report profile


Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 5

Status: Archived

Last update: 08 January 2008
View update history

Analyst: Kylie Wansink

NOTE: This report has been archived

See related reports...

Single-User PDF Licence: US$50.00EX GST
Member Discounts Apply
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Could I thank you for making a contribution to this on so many occasions and declare my association with you as a Central Coast resident. I want to say how proud we are of you and how much your expertise has informed us."

Senator Deborah O’Neill, at the Select Senate Committee on the NBN – March 2014

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in
BuddeComm's Consulting Services ?

Quick Search


The latest networked economy and telecoms news delivered to your inbox by subscribing to Paul's free weekly Networked Economy e-Newsletter.

Contact us


Copyright © 2016 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera