Digital Media - Permission Based Marketing

Synopsis

Archived report. This report was archived in 2009 and has not been updated. BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.