Digital Media - Online Video and Web TV Insights

Synopsis

Online video and Web TV have become recognised as a powerful format for both communicating online and providing an enhanced online experience. Online video/web TV over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. The success of Google’s YouTube has been well documented and in 2011 YouTube continues to dominate in terms of viewers and streaming. Newer business models have also emerged and are proving successful and Hulu is a prime example of this. Netflix, operating in North America, is also gaining prominence.

This report provides an insight into the key trends taking place in online video media. For information on IPTV and home networking systems, see separate report: Global - IPTV and smart TV Insights.

Latest developments:

Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position.

Companies mentioned in this report:

Google YouTube; Facebook; Netflix; Amazon; Hulu; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network).

Financial information includes:

Global online video revenue estimates; market share of online video players in the US market.

Table of Contents

• 1. Synopsis
• 2. The power of online video media
  • 2.1 Introduction
  • 2.2 Online video media versus IPTV
  • 2.3 Advantages of online video media
• 3. Killer applications
  • 3.1 Personal video
  • 3.2 Video conferencing and telepresence
  • 3.3 Video iPods
  • 3.4 Internet Video-On-Demand (iVoD)
    • 3.4.1 TV shows on the Internet
• 4. Delivery trends
  • 4.1 Streaming content into the home
    • 4.1.1 TiVo and YouTube tie-up
  • 4.2 Video Content Delivery Network (CDN) services
  • 4.3 Geo-blocking
• 5. Online video media statistics and forecasts
• 6. Background: video streaming and P2P
  • 6.1 Streaming video
  • 6.2 Peer-to-Peer (P2P) networks
• 7. Conclusion: The future of video in telecoms
  • 7.1 Mobile Video/TV (separate report)
• 8. Related reports

• Table 1 – Market share of top online VoD providers in the US – mid 2011
• Table 2 – Subscribers to Netflix – 2010; Q1 2011
• Table 3 – Global revenue from online video – 2008; 2012
• Table 4 – Online video streams – top online video properties in the US – Various months - 2007; 2009; 2010
• Table 5 – Online video unique visitors – top online video properties in the US – May 2010; Jan 2011; Sep 2011

• Exhibit 1 – Examples of online VoD sites
• Exhibit 2 – Google Android based TV
• Exhibit 3 – Equivalence between access modes and traditional audiovisual use
• Exhibit 4 – A first for the industry - Tata Communications and Cisco’s telepresence solution
• Exhibit 5 – Telepresence for the home market
• Exhibit 6 – BBC iPlayer and ABC iView
• Exhibit 7 – Pay-per-view football on the Internet
• Exhibit 8 – Definition: Content Delivery Networks (CDN)
• Exhibit 9 – The International Webcasting Association (IWA)