Synopsis
Online video and Web TV have become recognised as a powerful format for both communicating online and providing an enhanced online experience. Online video/web TV over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. The success of Google’s YouTube has been well documented and in 2012 YouTube continues to dominate in terms of viewers and streaming. Other business models have also emerged and are proving successful and Hulu is a prime example of this. Netflix, initially operating in North America, is also gaining prominence and expanding internationally.
This report provides an insight into the key trends taking place in online video media. For information on IPTV and home networking systems, see separate report: Global - IPTV and smart TV Insights.
Latest developments:
Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position; there is a movement towards creating online video “channels” over the Internet aimed at target audiences.
Companies mentioned in this report:
Google YouTube; Facebook; Netflix; Amazon; Hulu; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx.
Financial information includes:
Global online video revenue estimates; market share of Internet video players in the US market.
