Digital Media - Online Video Media

Synopsis

Online video is becoming recognised as a powerful format for both communicating online and providing an enhanced online experience. The success of Google’s YouTube has been well documented and in 2010 YouTube continues to dominate in terms of viewers and streaming. New business models are emerging however which explore other ways to generate revenue from online video. Attention is turning towards Hulu in particular, and so far it is demonstrating that users will watch longer-form TV and video content and also tolerate advertising - under the right conditions.

Online video is now also being used by many different industries for both advertising, marketing and communication purposes. This report provides an insight into the trends taking place in online video media including industry statistics. For information on IPTV and home networking systems, see separate reports.

Table of Contents

• 1. Synopsis
• 2. Introduction: the power of online video media
  • 2.1 Online video media versus IPTV
  • 2.2 Advantages of online video media
• 3. Killer applications
  • 3.1 Personal video
  • 3.2 Video conferencing and telepresence
  • 3.3 Video iPods
  • 3.4 Internet Video-On-Demand (VoD)
    • 3.4.1 TV shows on the Internet
• 4. Delivery trends
  • 4.1 Streaming content into the home
    • 4.1.1 TiVo and YouTube tie-up
  • 4.2 Video Content Delivery Network (CDN) services
  • 4.3 Geo-blocking
• 5. Online video media statistics and forecasts
• 6. Backgrounder: video streaming and P2P
  • 6.1 Streaming video
  • 6.2 Peer-to-Peer (P2P) networks
• 7. Conclusion: The future of video in telecoms
• 8. Related reports

• Table 1 – Growth of Hulu video streams – various months - 2008 - 2010
• Table 2 – Worldwide revenue from online video – 2008; 2012
• Table 3 – Online video streams – top online video properties in the US – 2007; 2009

• Exhibit 1 – Examples of online VoD sites
• Exhibit 2 – Equivalence between access modes and traditional audiovisual use
• Exhibit 3 – Tata Communications and Cisco’s telepresence solution
• Exhibit 4 – BBC iPlayer and ABC iView
• Exhibit 5 – Pay-per-view football on the Internet
• Exhibit 6 – Definition: Content Delivery Networks (CDN)
• Exhibit 7 – The International Webcasting Association (IWA)