Digital Media - Internet Media Companies

Synopsis

The Internet media companies such as Google/YouTube, Yahoo, eBay/Skype, AOL, Microsoft, News Ltd/MySpace etc have been foremost in shaping the developments in Digital Media for the last five or so years. Despite being challenged by the telcos they maintained the upper hand. In future the battle will be between the traditional media and the Internet media companies and this will continue for some time. This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies including examples of initiatives and partnerships from the leading players. The report also provides a detailed case study on Google, the leader both in terms of market share and innovations.

Table of Contents

• 1. Synopsis
  
• 2. Introduction and analyses
  
• 3. Internet media companies
  
• 4. Key areas for Internet media companies
  
  • 4.1 Cloud computing
    
  • 4.2 Search services
    
    • 4.2.1 Alternative search engines
      
    • 4.2.2 A competitive environment?
      
  • 4.3 Digital media advertising
    
• 5. Case study - Google, the leader
  
  • 5.1 North Asia – resisting Google
    
  • 5.2 Google’s vision for content on mobile devices
    
  • 5.3 New advertising and software product models
    
  • 5.4 Google’s significant activities Q1 2009
    
    • 5.4.1 Google Ventures
      
    • 5.4.2 Google Android now accepting priced applications
      
    • 5.4.3 The Google PowerMeter
      
  • 5.5 Google’s significant activities 2008
    
    • 5.5.1 Google supporting smart grids
      
    • 5.5.2 Google’s Android phone
      
    • 5.5.3 Mobile image ads from Google
      
    • 5.5.4 New submarine cable
      
  • 5.6 Google significant activities 2006/2007
    
• 6. Brief case study: eBay/Skype
  
  • 6.1 The Skype phenomenon
    
  • 6.2 Skype enters corporate market
    
  • 6.3 eBay plans IPO for Skype
    
• 7. Other key developments/analysis
  
  • 7.1 The rise of Hulu
    
  • 7.2 Online ad deal between Google and Yahoo aborted
    
  • 7.3 Microsoft abandoned bid for Yahoo
    
    • 7.3.1 Analysis of proposed merger – Microsoft/Yahoo
      
  • 7.4 Apple and Google – hijacking the mobile operators – analysis
    
  • 7.5 Copyright becomes as issue
    
  • 7.6 Internet media bypassing the telcos
    
  • 7.7 White spaces
    
• 8. Related reports
  

• Table 1 – Visitors to top web properties worldwide – December 2008
• Table 2 – Search engine worldwide market share – 2009
• Table 3 – Worldwide online advertising spending – 2007 - 2009
• Table 4 – USA online advertising spending – 2000 - 2009
• Table 5 – US online advertising revenues - top four portals – 2006 - 2008

• Exhibit 1 – Examples of leading Internet Media companies
• Exhibit 2 – Key areas of focus for Internet media companies
• Exhibit 3 – Definition: Cloud computing
• Exhibit 4 – Examples of alternative search engines
• Exhibit 5 – Google – other key activities – 2006 - 2007
• Exhibit 6 – Interesting items sold on eBay