Digital Media - Impact on the Media Industry

Synopsis

In 2010 the new digital media continues to undermine the traditional media’s privileges and their grip on their monopolies. For the past few years they have all been jockeying for a position in this new Internet economy. Major competing sectors include TV and radio broadcasting, newspaper publishers, film and video industries.

The digital media companies are the clear leaders however, including Google, Facebook, YouTube, MySpace, eBay, Skype, Amazon, Apple, Yahoo, Microsoft and others. To a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Continental shift in competition
  • 3.1 From calls to applications
  • 3.2 Expect delays and roadblocks
  • 3.3 Fragmentation, consolidation, mergers and acquisitions
  • 3.4 Where are the new opportunities?
  • 3.5 Think international
• 4. Whatever happened to media convergence?
  • 4.1 Convergence substitution
  • 4.2 New business models for media content required
• 5. TV broadcasters
  • 5.1 Making progress
  • 5.2 Hulu
  • 5.3 DVR and advertising
    • 5.3.1 DVRs impact on US TV advertising market
• 6. Radio broadcasters
  • 6.1 Digital radio
• 7. Newspaper publishers
  • 7.1 Newspaper publishers under pressure
  • 7.2 A new venture: Journalism Online
  • 7.3 Murdoch’s denial a death knell for publishers
  • 7.4 Digital e-readers
    • 7.4.1 Market overview
    • 7.4.2 The hype and reality of the iPad
  • 7.5 Brand key in online media
    • 7.5.1 Rapidly changing online news market
    • 7.5.2 Learn to value brands
    • 7.5.3 PC versus mobile-centric worlds
    • 7.5.4 Multimedia journalism
  • 7.6 Are newspapers dying?
    • 7.6.1 Print News vs. Internet in the OECD
• 8. The video and DVD rental companies
  • 8.1 The end of the video store?
  • 8.2 DVD rental companies
  • 8.3 Video-On-Demand (VoD)
• 9. The anomaly of the mass media
  • 9.1 Analysis of media trends
• 10. Related reports

• Table 1 – Worldwide advertising spend versus online advertising spend – 2009 - 2010
• Table 2 – Growth of Hulu video streams – various months - 2008 - 2010
• Table 3 – Most popular formats for receiving news in the USA – 2010