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Digital Media - Impact on the Media Industry Insights

Synopsis

The media industry has been under turmoil since the rise of digital media platforms which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film and video industries.

The digital media companies are the clear leaders however and to a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.

Table of Contents

  • 1. Synopsis
  • 2. Market summary
  • 3. Market insights
    • 3.1 From calls to applications
    • 3.2 Expect delays and roadblocks
    • 3.3 Fragmentation, consolidation, mergers and acquisitions
    • 3.4 Where are the new opportunities?
    • 3.5 Think international
    • 3.6 Media and Telco's adapting business to the new Digital Economy
  • 4. Whatever happened to media convergence?
    • 4.1 Convergence substitution
    • 4.2 New business models for media content required
  • 5. Media companies need to disaggregate and rebuild
  • 6. TV broadcasters
    • 6.1 Making progress
    • 6.2 Hulu
    • 6.3 DVR and advertising
      • 6.3.1 DVRs impact on US TV advertising market
  • 7. Radio broadcasters
    • 7.1 Digital radio
  • 8. Newspaper publishers
    • 8.1 Newspaper publishers under pressure
      • 8.1.1 Print News versus internet in the OECD
    • 8.2 An interesting venture: Journalism Online
    • 8.3 The rise of online news paywalls
    • 8.4 Murdoch’s denial a death knell for publishers
    • 8.5 Digital e-readers
    • 8.6 Brand key in online media
      • 8.6.1 Rapidly changing online news market
      • 8.6.2 Learn to value brands
      • 8.6.3 PC versus mobile-centric worlds
      • 8.6.4 Multimedia journalism
  • 9. The video and DVD rental companies
    • 9.1 The end of the video store?
    • 9.2 DVD rental companies
    • 9.3 Interest grows for Video-On-Demand opportunities
  • 10. The anomaly of the mass media
    • 10.1 Analysis of media trends
  • 11. Related reports
  • Table 1 – Worldwide advertising spend versus online advertising spend – 2009 – 2012
  • Table 2 – Growth of Hulu video streams – various months – 2008 - 2010
  • Table 3 – Most popular formats for receiving news in the USA – 2010

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Digital Media

Number of pages: 19

Status: Current

Last update: 04 March 2011
View update history

Author: Kylie Wansink

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